One of the biggest sports brands in the world. nike, appears to be preparing for a major virtual material initiative featuring its iconic logo and slogan.
According to the application filed with the US Patent Office, Nike aims to use its famous logo and the “just do it” logo in virtual products and environments. This shows that Nike wants to enter the virtual world, also known as the metaverse, and be here very soon.
Following the patent application, a job posting about virtual product designers was also published, which seems to have given the expected signal.
Nike Enters Metaverse, Too
In the statement made in the job advertisement, Nike gave a metaverse message by emphasizing that the new employees in question would actually play an important role in the company’s entry into the virtual world.
Working under the company’s Digital Product Development division, the staff will be responsible for producing virtual shoes and other products.
The fact that Facebook changed its brand name last Thursday and made the Metaverse announcement may have caused companies like Nike to speed up their hand.
Nike actually attempted to tokenize the shoe group CryptoKicks on the Ethereum network in 2019, and the company’s initiatives date back to before.
This shows that Nike already has plans for the metaverse, but it has to accelerate the situation. Although it is not known which network Nike will choose for its virtual products, it is estimated that it may be Ethereum.