Apple announced a subscription system that offers an interesting conditional discount for the App Store. Accordingly, the company will offer a new discount opportunity to developers who offer application subscriptions on the App Store. The feature, which is currently in the trial phase, may pave the way for very different discount opportunities.
App Store subscription system and details that offer conditional discounts?
One of the important income items for application developers is subscriptions. Subscription, which has become an important source of income in recent years, is now becoming even more important. Accordingly, Apple began experimenting with a subscription system that offers conditional pricing, that is, discounts.
This new subscription system, as its name suggests, allows you to offer certain conditions. What is interesting here is that application developers will be able to provide joint subscription discounts with different applications. So, for example, you are subscribed to an application, your application offers you an offer in this new system. If you subscribe to another application included in the offer, your subscription price is discounted.
Thus, it gains subscribers in two different applications. However, the condition here is that you remain subscribed to the other application. If you do not fulfill this condition and leave the subscription after a while, the subscription of the other application returns to its previous price.
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Apple is currently continuing to experiment with the App Store conditional subscription system. This new subscription system seems to be especially beneficial for developers who want to grow and collaborate. It can also pave the way for significant improvements in subscription prices on the user side. Developers will also have the opportunity to announce these discounted subscription offers in non-App Store marketing channels and on the App Store.
It is also a matter of curiosity whether this new feature for the App Store will also be used among major applications. Especially large companies are likely to create special discount campaigns through this new system. In this sense, we may also encounter campaigns by large companies that will block the development of small-scale developers.
Apple will make more detailed explanations for this subscription system in January. In this sense, there is a high probability that Apple will release this feature at the Developers Conference (WWDC). Do you think the App Store subscription system that offers conditional discounts can be successful? We are waiting your comments.