A Google executive said TikTok and Instagram are starting to threaten the company. According to the Google executive, these two platforms have reduced interest in Search and Maps services. So how did this happen and how will Google fend off this threat?
One of the top executives of the US-based technology giant Google Prabhakar Raghavanmade statements regarding the agenda at a conference held by the business magazine Fortune. Now the company of Instagram and TikTok, which are among Google’s competitors began to threaten Speaking openly, Raghavan said that they are also working to fend off these threats. So how did Instagram and TikTok corner a giant like Google?
According to Prabhakar Raghavan, young internet users from ordinary experiences he doesn’t like it. For example, searching using keywords is not something young people want. Mentioning that they had a research done on the subject, the Google manager said that young internet users 40 percent He said that a very serious part of them, such as the one, did not use Google Search or Google Maps when looking for a place to have lunch. Instead, young people went to Instagram and TikTok, looked at the posts made in places and made their decisions according to these shares…
How young people going to Instagram and TikTok instead of Google can put the company in trouble?
Google executive, company of trend in young internet users How that it affects also announced. If this trend continues, after a while, Google’s search and map service will become much less used than before. This is Google’s main source of income. will drive down ad revenue. Prabhakar Raghavan, who said they had to catch the youngsters, said, “We have to create entirely new expectations. This requires completely new technology fundamentals…‘ he said.
What does Google plan to do?
Prabhakar Raghavan also explained what will be done to catch the youth. According to the Google manager, Google Maps, augmented reality It will focus more on innovative technologies such as The same technology seems to show itself in Google Searches as well. Because, according to the previous statements, Google announced that it was working on artificial intelligence technologies that automatically translate an object viewed with augmented reality glasses into texts and search. When this AI is available to everyone, it’s time to write keywords or text. will end. The user will instantly Google an object he looks at with glasses.
Catching teens and eliminating the threat of TikTok and Instagram is for the company, according to the Google executive. long a trip. Prabhakar Raghavan expresses that they continue this journey…
Source :
https://techcrunch.com/2022/07/12/google-exec-suggests-instagram-and-tiktok-are-eating-into-googles-core-products-search-and-maps/