Infiniti has been rebranded. Company; changed its logo, badges on vehicles and dealers. Nissan’s luxury brand will now be able to truly feel that it is luxury. Authorities state that they even set the ambient scent specially.
Japan-based automotive company serving as Nissan’s luxury brand Infinitiannounced that it is on the path of rebranding. In this context; Infiniti’s logo and dealer concept have been changed. In addition, the brand has created a unique dealer scent. On the other hand; Now available at Infiniti dealers special music will be played.
The automotive industry has seen perhaps the most logo changes in recent years. However, many brands while simplifyingtransitioned from three dimensions to two dimensions. Interestingly, we don’t see anything like this in Infiniti. The brand will continue to use a three-dimensional logo. Moreover, the new logo much more flashy than before has a structure.
This is what Infiniti’s new logo will look like
The new logo that Infiniti will use on the cars that will be released from now on, “endless roadThis is exactly the meaning of the part that joins from two sides and goes inwards in the middle part. In the past, the inverted v-shaped part merged and remained like that. Of course, this logo only as badges on cars it will include. In environments such as brands, websites and brochures, the following logo will be used:
The name that made statements on the subject was Alfonso Albaisa, one of the senior executives of Infiniti. Alba,”With greater emphasis on the point where the endless road intersects the horizon, always to the future and we demonstrate our determination to look to new horizons.” said.
The logo that Infiniti has used so far looked like this:
An ultra-comfortable experience will be offered at dealers:
As we mentioned at the beginning of our news, Infiniti’s rebranding process is not just about changing the logo. The brand is now also at the top level in its dealers. comfort will offer an experience that is at the forefront. When customers go to dealers, they say that Infiniti is a luxury brand. to the marrow they will feel.
RELATED NEWS