We talked about the technologies used by FLO Retailing, which was founded in a small workshop in 1960, from the operation stage of the shoes to reaching the customer, and even in end-user support.
What does FLO Digital Transformation offer?
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FLO Retailing, which was founded in 1960 by Ahmet Ziylan in a small workshop, is an active factor in the Turkish shoe market today. FLO Retailing, which employs more than 10 thousand people directly and approximately 30 thousand people indirectly, sells more than 55 million pairs of shoes annually.
The Digital Transformation, in which FLO is involved, actually shows that many operational steps have been transformed into an easy and digital operating system. With the CDP (Customer Data Platform) project, which was commissioned at the beginning of 2020, a customer database whose data was cleaned and deduplicated was created.
Customers can be viewed individually on CDP, and all linked customer records that feed that record can be accessed on the same medium.
Apart from this Big Data project, which received many awards, FLO Digital Transformation also includes FLO Run, R&D activities and FLO Wise (artificial intelligence) developments.
Artificial intelligence, which is one of the most striking points here, can instantly provide access to many data such as historical return information, features, damage type, analysis based on seasonal conditions, quality history on the manufacturer’s side and similar return statistics of damaged products brought by customers to the store.