your facebook parent company Meta, Apple’s this year because of a small but effective change he made last year 10 billion dollars will lose. “The impact of iOS on our business overall in 2022 is around $10 billion,” the fourth-quarter earnings conference call hosted by the social media giant said. expressions were used.
In April 2021, Apple gave the user full authority to follow with the iOS 14.5 update. This permission prevented Facebook apps from tracking thousands of iOS users and Meta CFO David Wehnersaid Facebook is doing a huge damage to ad revenue.
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Facebook will lose $10 billion because of Apple
Meta’s primary source of revenue is its advertising division, which relies on its huge database of user information from its business of some of the world’s largest social platforms (Facebook, Instagram and WhatsApp).
When Apple gives users the option to prevent them from watching these apps in other apps, Advertising data for Facebook eliminated the primary means of collecting. The change is Apple’s launch in April 2021. iOS 14.5 update and forced app publishers to add popup asking permission to track behavior for ad sales.
If users disable this option on their iOS device, Apple will prevent that app from collecting various data by advertisers.
According to initial reports, more than 95% of iPhone users who downloaded the update had ad tracking disabled. According to Meta’s estimation, this will increase ad revenue next year. 10 billion dollars lost will cause.
“We can’t be certain about the drop in ad revenue, it’s just an estimate. We’re working hard to mitigate the impact, and we’re trying to make ads both more relevant and effective for users.”
Facebook also reported its first-ever drop in user numbers, and as a result, parent company Meta’s stock took a big hit: falling as much as 25% per share, from $323 to $245, and overnight from market cap. 230 billion dollars deleted it.
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