There is a market that Spotify and Apple have given a lot of importance in recent years: podcast. Podcasts, which are not in full Turkish, but which we can simply call audio broadcasts, have actually been in our lives for years. But as a result of investments in this space, anyone with a microphone can now stream podcasts.
Three years ago, Spotify acquired the Anchor platform, which allows users to create and stream podcasts. CEO Daniel Ek said that the podcast market is growing rapidly and there will be more than 20 percent of non-music content on Spotify. As the company progresses in line with these goals, an important move is coming from YouTube.
The expected YouTube Music feature is coming to Android after iOS!
YouTube Music is now bringing Snapchat support to Android, which it shared with iOS users last October. Here are the details…
YouTube allocates huge budget to podcast business
According to the information provided by Bloomberg, Google offers popular podcasters, preparing video versions of their programs and offered to post it on YouTube. In this context, it was shared that the company will pay $ 50 thousand to individual publishers and $ 200 thousand to $ 300,000 to podcast networks.
It should be noted that this development is not YouTube’s first move to enter the podcast market. YouTube, which currently hosts many podcasts, especially ‘Impaulsive’ directed by Logan Paul, which has more than 23 million subscribers, announced Kai Chuk, who has been working in various positions in the company for 10 years, in October. he led the podcast episode.
As might be expected, since YouTube is essentially a video sharing platform, podcasts aren’t just about audio. Google’s $300,000 grant support ‘video podcast’ shows the importance it attaches to the market. Moreover, not only YouTube, but also Spotify supports video podcasts since last October.
YouTube made a similar move for Shorts, the short-form video feature it developed as a rival to TikTok. It had decided to pay up to $100 million to channels aged 18 and over in many countries, including Turkey, for producing content on Shorts.
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