The meme-based crypto project, one of the strongest rivals of Dogecoin and Shiba Inu floki Inu (FLOKI) The team behind it announced a strategic partnership with legendary Formula 1 Racing team Sauber Motorsport, which is the driving force behind the Alfa Romeo Racing ORLEN team.
Sauber Motorsport AG is a Swiss motorsport engineering company founded in 1970 by Peter Sauber. After the sponsorship agreement with the Italian automaker Alfa Romeo in 2019, the company renamed the Formula 1 racing team, which they operated under their own name until 2018, as Alfa Romeo Racing.
Formula 1 is a sport in which only the toughest survive, so it makes sense that a project like #Floki – famously defined by legendary comebacks and incomparable community resolve – should make this strategic move.
— Floki Inu (@RealFlokiInu) February 24, 2022
The Floki Inu team made the following statement regarding this important partnership:
“Floki’s distinctive brand will be featured on the rear end wing plates of both Alfa Romeo F1 Team ORLEN cars throughout the 2022 season. The Floki logo is expected to reach an impressive 1.5 billion people in the 23 rounds that will take place from March to November. Floki will also sponsor Alfa Romeo’s championship-winning esports team. The partnership is seen as part of Floki’s global promotion, where Floki is advertised in the mainstream media, on international transport networks around the world, and includes extensive collaborations with many of the world’s top football clubs, including Napoli, Bayer Leverkusen, Spartak Moscow and Fenerbahce. ”
This year, Guanyu Zhou will make his Formula 1 debut alongside Valtteri Bottas as the first Chinese driver in Formula 1. As a result of this development, FLOKI will be showcased to Chinese audiences who will watch the races exclusively for Zhou, thus increasing FLOKI adoption.
The Floki team explained three reasons why they decided to enter the partnership
- Formula 1 is a race broadcast in 170 regions with an average of 87 million TV viewers per race and a cumulative audience of 1.5 billion.
- Formula 1 is a truly global sport, with the racing season spanning 22 countries and five continents.
- This is the highly anticipated first year of Formula 1 in Miami, a key and rapidly expanding crypto market
china link
Guanyu Zhou, China’s new, highly anticipated Alfa Romeo team driver, his talent is expected to help his team and Floki gain traction in the Chinese market. It’s also easy to see that Zhou’s profile has risen throughout the season.
This connection, which will take place through this partnership, of which Guanyu Zhou is also a part, is a meme coin; It will be a particularly critical move for Floki’s marketing goals as it will reach a Chinese audience where restrictions prevent crypto and the project from being promoted through traditional means.
Stating that the sponsorship agreement “also covers the Alfa Romeo eSports team,” the Floki team said that this collaboration is one of the highly anticipated partnerships for Floki, which continues to develop its flagship play-to-win games (Valhalla) and bring the cryptocurrency to the masses.
Floki spearheads Alfa Romeo F1 Team ORLEN’s crypto charge 🤝⁰
The new partnership will expand Alfa Romeo F1 Team ORLEN’s presence in the world of decentralized finance, one of the fastest growing markets worldwide.@RealFlokiInu pic.twitter.com/uRHjV0m18x— Alfa Romeo F1 Team ORLEN (@alfaromeoorlen) February 24, 2022
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