The visual sharing platform, which is looking for its old days, continues to be on the agenda with the new agreements it has made recently. Wanting to increase its advertising revenues, Pinterest signed a long-term agreement with Google in the field of advertising. In the comprehensive statement made at the company’s year-end meeting, it was stated that it is hoped that this agreement will be a successful cooperation for both parties. Here are the most important details about the subject…
Big deal between Pinterest and Google
The company, which bases its revenue model primarily on advertising, came to the fore with its long-term advertising agreement with Amazon last year. Pinterest, which grew by 12% last year with a revenue of $981 million, was well below expectations despite this rise. The number of monthly active users of the platform increased by 11% and reached 498 million.
The share value, which fell 28% as a result of the company’s performance below expectations, started to gain value after CEO Bill Ready announced the collaboration with Google. It can be said that this situation shows the great profit potential that the cooperation between Pinterest and Google can create. It seems that such large-scale advertising agreements will continue in the coming period.
Suicide accusation against Meta and Pinterest!
Meta and Pinterest faced serious accusations. According to the court, companies guided the young man who committed suicide.
In addition, company CEO Ready said that they will bring new features to the platform by taking advantage of the latest generation artificial intelligence technologies. It is claimed that one of these features will enrich the visual search experience of users through artificial intelligence and that searches will now yield much more accurate results.
So what do you think about this issue? What do you think the future of Pinterest will be like? Will the application be able to return to its old successful days? You can easily share your answers with us in the comments section below. Your opinions are valuable to us.