How Was Starbucks Founded? – Webtekno

It’s on everyone’s lips today Starbucks, was a retailer selling coffee beans in its early years. Its partners, rather than its founders, have a share in its growth and becoming such a world-famous coffee chain.

Explaining how Starbucks, which we see step by step, evolved from a small store to this Let’s take a closer look at these marketing initiatives.

The company was founded in partnership with three friends.

Jerry Baldwin, Gordon Bowker and Zev Siegl Founded by three friends named Starbucks in Seattle in 1971, Starbucks’ sole purpose was to produce good coffee and tea. The professions of the three friends, who had nothing to do with this sector, were different from each other. Another of my friends, who had a degree in literature and English, was also a writer.

All three friends united around the idea of ​​opening a shop, created capital and got to work. Here is that famous shop first It opened in Washington on March 30, 1971. Three friends who are in limbo when it comes to names, Inspired by Moby Dick They decided to put Starbucks. The logo, which became the symbol of the company, resembled a mermaid in relation to maritime.

With its unique logo and name, the maritime tradition of the first coffee merchants would always come to mind.

Currently the company is still Howard Schultz, CEO, is the main name who discovered and expanded Starbucks. It all started when he discovered Starbucks while working another job in 1981. The story of Howard Schultz’s encounter with Starbucks begins when he encountered a small company that placed large orders for the filter coffee equipment of the company he worked for. Serving as the general manager responsible for Swedish design kitchenware. Because of this curiosity, Schultz leaves New York and goes to Seattle.

Schultz, who took his first step into Starbucks, saw the sign at the entrance. from the delicious coffee aroma It is not known whether he was influenced by the sharp taste of the first Sumatra coffee he drank. But from his first visit, Starbucks captured his heart and he thought it had to be a part of this story.

those times There is no widespread coffee culture in America and quality coffee was quite difficult to find. While electric coffee machines were used all over the world, the fact that this store produced coffee from a plastic cone placed on a thermos was something that impressed Schultz greatly.

Schultz had various dreams about the company and strived to turn them into reality.

Howard SchultzWhile telling three friends that he wanted to be a part of this team, he also conveyed the ideas in his mind. However, none of the three friends gave a positive evaluation to this offer.

Schultz’s unyielding stance He must have made himself evident here too because he did not give up until he had his ideas accepted. Even though he said that the company could grow and develop, its founders were not keen on this idea; They even considered it impossible.

Of course, the reward for all this effort could not remain unanswered. After a while, Schultz convinced the founders and joined the company as sales and marketing manager. This was his first and most important step towards growing the company. Because from now on, he will become a partner in the company by purchasing a small share, and as we know today, he will become a partner in the company. He would create Starbucks.

Schultz took a short trip to Italy and experienced the coffee culture there.

We can say that Starbucks owes a significant part of its expansion to the coffee secrets discovered by Howard Schultz during his trip to Italy. During his time in Italy, Schultz studied the local coffee culture, and with this experience he led a new coffee adventure when he returned to the United States. Italian coffee shops, common in America from roadside coffee culture He realized they had a different approach.

Cafes for Italians; Not just places to buy drinks, They were also a way of life. A specially prepared glass of espresso before going to work in the morning was an indispensable part of their daily ritual.

The cafe workers were not only skilled workers, but also masters of the art of preparing coffee. Schultz, He understood the social relationship Italians had with coffee.

In particular, a completely different culture was created by getting rid of the cup coffee culture.

Howard Schultz From the Italian cafe experience shaped by inspiration Starbuckscontinues to offer a new taste experience to coffee lovers today. If it weren’t for Italian espresso, Starbucks might still just be a beloved local coffee bean shop in Seattle.

Howard Schultz returned from Italy full of excitement with new ideas, but he did not receive the support he expected from his friends. To them, Schultz was just an enthusiastic marketing manager and Starbucks is not a restaurant, They argued that they could not provide such a service.

There was actually another plan behind their rejection of Schultz’s idea. Jerry was considering purchasing another coffee chain and merged Starbucks by purchasing this coffee shop. This coffee shop is located in San Francisco today.It was Peet’s Coffee and Tea and over time, it became Starbucks’ biggest rival.

The purchase of this coffee shop, which had previously had a close friendship with Starbucks, left Starbucks with financial difficulties.

This situation, While the ideas that Schultz brought from Italy remained in the background The idea of ​​merging with Peet’s Coffee also made employees uncomfortable; Bonuses were not received, order was disrupted, and employees took the situation to the point of calling for a union.

Over time, the relationship between employees and management within the company had weakened. But after a painful period, the new store to be opened in the center of Seattle He was able to get permission to conduct a trial.

Known as Starbucks’ first coffee shop, this place was Starbucks’ first experience. Customers who came here were curious about Italian style coffees and started tasting them. Arrived at the store fully on the first day. 400 guests It is said that he is coming.

This was the largest figure Starbucks had ever achieved. For Schultz, this was very flattering; because it helps people What does it mean to enjoy coffee as well as drink good coffee? He also wanted to show it.

Combining these desires under one roof, he decided to establish his own coffee shop.

The planning process took several months; However, Schultz’s friends, Gordon and Jerry, the founders of Starbucks, supported him in this decision. Jerry Baldwin to start Schultz’s new company He offered to invest some of the money he would receive from investors.

Gordon says the name of the new coffee shop is “Giornale” He suggested that it be. Schultz, who believed that he could establish the company with the support of two friends, was disappointed again. Because in March 1987, important events took place that changed the fate of Starbucks.

Jerry and Gordon decided to sell their coffee shop in Seattle. Schultz wanted to buy the shares offered for sale, but his financial means did not allow it. Because for the new shop It had exhausted its $1.25 million resources. put up for sale A $4 million fund for Starbucks It was necessary.

After these financial struggles, Starbucks’ trajectory evolved into a very positive direction.

In 1987, Schultz Acquired Starbucks’ stores in Seattle through Il Giornale company. This provided Schultz with the opportunity to bring his original vision and coffee culture to Starbucks.

Schultz made Starbucks more than just a coffee shop and Offering a quality coffee drinking experience He aimed to turn it into a brand, and that’s what he wanted.

Giornale company gained momentum in a short time with its new concept. Schultz named the company Starbucks Corporation and in a short time, he expanded Starbucks as much as possible with his new ideas and management approach.

In the mid-1990s, the Starbucks coffee chain It started to spread across America. In addition to new stores, a wide product range was created offering different types of coffee, special drinks and snacks.

Starbucks, which has expanded into international markets over the years and become a worldwide phenomenon, has become a meeting point for coffee enthusiasts.

Company; sustainability, fair trade and environmental responsibility While drawing attention with the steps it took on these issues, it continued to improve people’s coffee culture and offer a unique experience.

in 1987 Schultz took over the management of Starbucks; He dreamed, he did not give up and he achieved it. After a long and arduous process, he turned the company into the number one coffee producing brand in the world.

This story of Starbucks is an example of how a company can grow and develop from a small retailer. Today, worldwide has thousands of branches Starbucks; It stands out with its different coffee types, special drinks and original concepts.

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