How to Identify Fake Reviews on E-commerce Sites?

Amount of shopping from e-commerce sites in Turkey in the first half of 2023 2 billion 556 million. Between 2019 and 2022, the number of businesses increased by 701 percent. In the USA, 82 percent of adults turn to reviews before purchasing a product.

According to another study conducted in 2023, many products on e-commerce platforms are 11 to 15 percent of reviews are fake. How do we get out of this impasse?

Why is “comment” important on e-commerce sites?

Almost all of us look at the comments of a product that we have not used before. According to research, a well-written review makes the consumer more likely to buy that product. It increases the probability of purchasing by 3 percent. The research conducted on the 70 best-selling categories and hundreds of thousands of products in 2 years shows that higher scores mean higher sales.

According to the data published by the World Economic Forum in 2021, fake reviews increased within a year. Caused a loss of 152 billion dollars He stated that it was. Spending on fake comments is 250 thousand dollars. However, the conversion of this expenditure is about 5 million dollars in sales.

Businesses that know and are aware of this also use it to sell products in an easy way. to fake comments applying. Moreover, it can attack not only its own products but also the products of rival companies. To do this, users money, gift cup, refund They make offers like this. So how do we get out of all this chaos?

There are some ways to detect fake reviews on e-commerce sites.

Watch out for excessive positive or negative language.

“This product saved my life!” or “You’ll make the mistake of your life if you buy this!” If you see extreme statements like these, take a step back. Real users often share their experiences a balanced language explains with.

You may view general and vague statements with suspicion.

Like “Excellent” or “Poor” general expressions It may reek of fakeness. Because someone who has actually used the product says, “The fabric is of very high quality and the buttons are sturdy.” It provides clearer and more detailed information such as:

Look at the time period in which the comment was published.

If more than one comment on a product page was made on the same day or in a very short period of time, the situation may be suspicious. In a natural flow of interpretation, Comments come in time and in a balanced manner.

Check out the commenter’s profile.

Although e-commerce sites such as Trendyol and Hepsiburada do not have a user profile review feature, you can use this feature if you are going to shop from Amazon. If the account is newly opened or if only a few comments have been made, you can question the reliability of this comment.

Don’t be fooled by the stars.

Many fake reviews are made under the name of 5 or 1 star. It is actually becoming more possible to find the correct interpretations somewhere in the middle. It’s also possible that some crafty fake reviewers are aware of this and gave it 4 stars. So you usually 2 or 3 star reviews You can take more into consideration.

See if any competing companies are mentioned.

We said that some of those making fake comments were from rival companies. You can understand this from the comments. If the names of competing companies are mentioned frequently under a product, the product is undermined, Reviews may be fake.

Research the company’s other channels.

Let’s say you like a product from a brand you’ve never known before. Most likely, this product came with a cheap or very attractive offer. If you are suspicious of both the comments made below and the company. website, Instagram account Look. If the domain name is a reliable e-commerce platform, you can shop accordingly.

Parse the word “stock”.

Some users also state that the word stock is fake comments. Even if you don’t need it, especially because of inflation “Definitely stock up, it’s a great product.” You may come across comments like: These are also likely to be fake.

You can use the Fakespot website.

If you are still unsure as a result of all these methods, you can use the application option, which is preferred by many national companies such as Amazon. Fakespot algorithm you can try. After adding the product URL to the relevant field on the site, it will tell you a percentage as to whether it is original or not.

It is worth mentioning. Unfortunately, all of these are 100% fake review determining factors not. But at least now you know what to look out for, and you can put the fake reviews aside and find the ones that actually work.

Remember when shopping a wide range of comments Taking this into consideration will allow you to make the best decision. Whenever in doubt, feel free to do a little more research. We wish you safe shopping!

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