Amazon has decided to hike Prime fees in Europe. So, will this hike be reflected in Turkey in the near future? If so, how much will the new increased Prime fee be? Let’s answer these questions.
While the e-commerce giant Amazon still keeps Prime subscription fees at a very affordable level in Turkey, important news has started to come from Europe today. The e-commerce giant has started to increase Prime subscription fees in the European market, specific to countries. made The rate of increase reaches up to 43%.
According to the details shared, annual Amazon Prime fees will be increased by 20% in the UK, 30% in Germany, 39% in Spain and Italy, and 43% in France. The new hike, which will be effective from September, will follow the hike made in the USA. Well, the price of Amazon Prime, which has not been increased for a long time despite the increase in foreign currency value in our country. will it be delayed?
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Will Amazon Prime raise its fees?
The answer to this question has actually been on the agenda recently. Amazon Turkey Country Manager Richard Marriott said in a statement about this question, “We always consider raising the price of our products or services as a last resort.” he had stated. He then shared that Turkey is one of the fastest growing markets in Amazon. have a long-term strategy had explained.
So, what would be the possible wages if the decision to raise is taken?
Of course, this answer is not a definitive answer for this question. Well, it’s possible if Amazon raises Prime fees in Turkey. how much will the increased price be? Although it is difficult to give a clear answer to this question due to the increase in the exchange rate, we can say an average price based on the price hikes in Europe without taking into account the change in foreign currency.
Amazon’s hike in European countries lowest 20%, highest 43% If we know that there will be predictably it can be as follows (we calculate on monthly subscription as there is no annual subscription in Turkey):
- Amazon Prime current subscription fee: 7.99 TL
- Amazon Prime possible 20% higher subscription fee: 9.60 TL
- Amazon Prime possible 43% increased subscription fee: 11.44 TL
If we look at Amazon’s previous statements, what can we say?
In an interview with Amazon’s Prime manager in September 2020, Fatih Altaylı shared that the Prime fee in Turkey will always remain close to 1 dollar. When this statement is made The dollar rate was around 7.50 TL. The dollar is at the level of 17.86 TL today. Therefore, this rate of increase (138%) Considering that, Amazon’s possible increased fee, both with European rates and foreign currency, could be as follows:
- Amazon Prime possible increased price (dollar difference): 19.04 TL
- Amazon Prime possible increased price (dollar difference + 43% increase): 27,22 TL
The prices listed above are completely is hypothetical Let’s remind again. But in case of a possible hike, Amazon Prime’s new monthly fee 10 – 25 TL range can be expected. Yes, because the price range is very wide there are too many variables out there.