Data on the rapid growth of e-commerce in Turkey show a remarkable increase in recent years. The acceleration of e-commerce, especially during the pandemic period, showed how great the potential is in this field. SDN Founder Hakkı Alkan talked with Hepsiburada Commercial Group President Ender Özgün and Marketing Group Director Görkem Dereli about a retrospective analysis of e-commerce in Turkey and its future potential.
How much has e-commerce grown in Turkey?
Development of e-commerce The development of e-commerce in Turkey has gained great momentum in the last five years. Especially in 2020, there was a significant increase in e-commerce volume due to the impact of the pandemic. According to data announced in the first six months of 2023, e-commerce volume in Turkey It exceeded 800 billion TL.
In the first six months of last year, total trade in Turkey 20% consists of e-commerce. The increasing rate of this rate shows that the role of e-commerce in the Turkish economy is becoming increasingly important.
Past data and trends indicate that e-commerce in Turkey will continue to grow rapidly in the future. The momentum that started with the impact of the pandemic is expected to continue in the following years. predictions, In 2024 and 2025, e-commerce volume will increase compared to the previous year It shows that there will be a continuous growth.
Taking as an example the countries that provide leadership in e-commerce, especially in the Eastern markets, will further increase Turkey’s e-commerce potential. Countries like Korea and ChinaShare of e-commerce in total trade reaching up to 45%It constitutes an important reference in determining Turkey’s goals.
Technology and infrastructure investments play a major role in the growth of e-commerce in Turkey. E-commerce companies are strengthening their infrastructures for fast delivery and better service every day. Innovations, especially in the field of cargo and logistics, increase customer satisfaction and contribute to the growth of the sector.
The role of e-commerce is very important on special days such as Ramadan. It is observed that the e-commerce volume increases in Turkey during Ramadan and especially the demand for basic consumer products increases. Categories such as small home appliances It is in demand during the Ramadan period, allowing e-commerce platforms to organize special campaigns for this period.
What does Türkiye buy the most?
Small home appliances are one of the rapidly growing categories in e-commerce in Turkey. Especially coffee machines and home espresso machinesIt is preferred by consumers to increase the comfort in their homes. The fact that these products have become popular on e-commerce platforms supports the growth in the sector.
In addition to offering customers the opportunity to pay by credit card, e-commerce platforms facilitate the shopping experience with financing solutions. Particularly subscription-based membership programs and credit card integrations increase customer loyalty and increase shopping frequency.
Conclusion: The e-commerce sector in Turkey has a great potential in the future as it did in the past. Supported by technology and infrastructure investments, the sector will continue to maintain the momentum it gained during the pandemic period. The increasing role of e-commerce on special occasions and the emergence of new trends will support growth in the sector and further strengthen Turkey’s leading position in e-commerce.