How is SEO Done?

SEO, which means Search Engine Optimization in Turkish and Search Engine Optimization in its expansion, can be summarized as optimization studies to ensure that internet users reach the most efficient results in certain search results. However SEO Just one definition is not enough.

The easiest way to find something in the internet environment, where there are billions of websites and trillions of different content, is to use search engines such as Google. As a matter of fact, the results corresponding to a single search and the websites that generate these results are in competition with each other. By getting SEO service of every site that wants to stand out in this competition optimization work It is recommended to do.

What is SEO in this content, how is it done; what tools you can use for keyword analysis, how to identify competitors and how to do competitive analysis, with site analysis and on-site SEO off-page SEO What are the technical regulations regarding the concepts of SEO, and most importantly, why does it make sense to get professional SEO services to realize them? We tried to explain them all as simply as possible.

What is SEO?

SEO (Search Engine Optimization)is the general name of optimization studies to increase the visibility, traffic and various interactions of a website from search engines. SEO, which includes many concepts from the writing of the content to the publication, from the design of the site to the opening speed and user experience, is actually a business process. It does not end by applying it only once, it is now very important for websites to create vital resources.

How is SEO done?

• Step #1: The type of website in question is determined
• Step #2: Technical analysis of the site is done
• Step #4: On-site and off-site SEO studies are done
• Step #5: Other sites in the same category providing similar types of service, ie direct and indirect competitors, are analyzed
• Step #6: Common topics that competitors get high traffic and targeted by the site are determined
• Step #7: Keyword analysis is done, pages and content with the highest search volume are prepared
• Step #8: Pages and content determined as a result of both competition analysis and keywords are published.
• Step #9: The organic traffic targets of the site in the process are checked with tools such as Analytics, Search Console or SEMRush, ahrefs provided by search engines such as Google.
• Step #10: The SEO process continues constantly, and the organic traffic targeted by the site is maintained with past or future improvements, and the traffic is tried to be increased.

Since doing SEO is a process that includes more than one technical and content process, it is very difficult and tiring to complete the above steps even on a basic level website. Because by writing content or entering product descriptions and images on an e-commerce site, you can access this page. organic traffic Getting it right is actually two separate issues.

In order for a web page to be available to users, the content on that page should answer the questions that most people wonder about the search, and should have as much original content in its own language and field as possible. In addition, opening the page with this content as fast as possible, advertising or other on-site plugins It should not cause a bad user experience.

There are many support tools available today that make the entire SEO process easier. For example, in order to track site traffic and especially organic traffic, Google Analytics can only be used to monitor organic traffic. Google SearchThe Google Keyword Planner is at the forefront of these tools. Apart from that, third-party services such as ahrefs, SEMRush and similar, which are widely accepted in the industry, offer the chance for more detailed technical analysis and content analysis. The use of all these tools with the support of experts can be shown as the key point in saving time and money in the SEO process.

What is done within the scope of SEO service?

Although getting professional SEO services may seem like a costly option, in the absence of this support, lost traffic and time will pay off in the long run. Within the scope of a standard SEO service, starting from the technical analysis of the website in question, the content and pages will make it more visible all kinds of details are handled, they are included in the business plan to show effective results.

On the other hand, getting professional SEO service allows the core team working for websites to focus on the main job and the effort put into that job to bring results more easily. In the SEO process, which is essentially a competitive business, professional services makes it easy to blend with many experiences.

Within the scope of SEO service, the steps we explained in the previous title, the general purpose of the site and in the competitive industry Although the location changes according to the situation, the desired result is the same. When you consider the sites that care about SEO work today, you can see that SEO service has become a big industry.

SEO Keyword Analysis:

Keyword or its popular English equivalent in the industry, keyword; words or phrases that users mostly prefer while expressing their curiosity to reach a result “phrases” can be defined as. In addition, keywords are formed as a result of millions of searches. In other words, they are short descriptions that will reflect the collective consciousness of millions of users. For this reason, it is very important to prepare the content by considering the selection of the right keywords.

In addition, when choosing keywords, which competitor’s content or page is ranked higher, this competitor page’s technical analysis and assessing the scope of its content; It will increase the traffic potential and competitiveness of the page and content to be prepared.

Another important point in keyword analysis is to be able to make choices that will prevent content conflict. Preparing different pages for different keywords that have the same meaning, same or very similar results can cause overlapping of those pages and reduce their potential traffic. for example “What is SEO” and “What does SEO mean” Instead of preparing two different content for two different words, a single content using these words will give better results.

Google Trends tool is shown at the beginning of the free tools that you can make keywords. Thus Google Trends Since the tool shows the search density, not the average monthly searches for words, it leaves the job to the estimation capabilities. Instead, tools that are widely accepted in the industry can be preferred.

Competitor analysis:

As we mentioned at the beginning of the article, SEO is a process in which competition is intense. In order for a page and content to gain high traffic, it must stand out from its competitors, comply with the demands of search engine algorithms, and of course show the user the richest, most useful and quality results. For this reason, content quality can be considered as the first priority when analyzing competitors. Remember that content is not just the articles on the page when analyzing competitors; images, design, buttons It applies to any process that sums up the experience in its entirety.

There are both paid and free analysis tools, Google Chrome add-ons for competitor analysis. As a matter of fact, not applying for professional support to include competitor analysis in SEO works takes a lot of time, as in other stages. The competitor analysis starts by choosing the category of the site on which the SEO work will be done, and directly or indirectly competitors are determined among the other sites publishing in this category.

Site Analysis:

In order for a website to receive higher traffic, it must comply with today’s design understanding and standards, while it must also comply with the metrics of search engines such as Google that confirm the high speed requirement. For example, one of Google’s new standards Core Web Vitals metrics are used to measure the performance of both the home page and content detail pages of the site.

The measurement results of Core Web Vitals metrics, which have become one of the primary sources to be used for SEO-oriented improvements, can be accessed via Google Search Console. Google, with the current score of each metric It does not let the site owners down by sharing information on how these scores can be improved. However, here once again, the importance of getting professional support comes to the fore.

Getting professional support for site analysis is a factor that directly shows its effect by shortening the trial and error time as well as saving time in technical improvements. Although SEO is based on technical data, it is open to a lot of interpretation because its focus is content, so interpreting this technical data by an experienced team will be both financial and financial in the long run. brand value leads to positive outcomes.

On-site SEO:

This on-page SEO, which is also accepted as on-page SEO, to see what your page is about means. In other words, every detail about your site and pages is under your control in on-site SEO structuring. You can organize or optimize your pages as you wish, and present your content in the visual quality and format you want.

Off-page SEO:

Off-page SEO is through links obtained from other sites, independent of your site and pages. your site authority Summarizes all external determinants that affect In other words, off-site SEO is the concept that includes the processes that look at how authoritative, accepted or popular your site is in the area you publish. Your ranking is determined by on-page SEO factors and how high you rank is determined by off-page SEO factors.

SEO technical regulations:

At all stages of SEO work, editorial content and technical work are intertwined with each other. Although it is the quality of the text that makes a content good, how that content is consumed by users is also important. Design and visual positioning that will improve the user experience and comply with current standards support this experience. However Technical regulations in terms of SEOIt also means meeting the demands of search engines.

While making SEO technical arrangements, it is necessary to consider the user experience. For this reason, it is of great importance to decide what to do or not to do in technical SEO studies, and here the importance of getting professional consultancy service comes into view. Because making a wrong decision in the technical arrangements to be made in terms of SEO may also lead to your site not being recognized by Google at all.

Professional SEO service:

We have often mentioned above that SEO is the framework concept that brings together more than one business process. As much as it is necessary for quality content to rank high on Google in order to reach large audiences, it is equally important to get professional support to ensure this. Today, although trainings where you can access up-to-date and high-level information about every stage of SEO are common, all these can be done by a single person or Application of a team that has not worked on SEO It can cause problems, traffic losses or material damages in both short and long term. In some cases, this amount of damage may exceed the financial resources to be allocated for professional SEO service.