How Does the Instagram Algorithm Work? – 2023

“How does the Instagram algorithm work?” The answer to the question has been revealed. The statements made by Instagram CEO Adam Mosseri provided the most intriguing issue about the platform.

Instagram, one of the most popular social media platforms in the world, has been around for years. being wondered he has a problem. This issue is the Instagram algorithm, as you might guess. People see hundreds, maybe thousands, of posts throughout the day, but it’s not clear how these posts are sorted. Instagram CEO Adam Mosseri put an end to this debate that has been going on for years and How the Instagram algorithm works He explained the question in detail.

Comments by Adam Mosseri are a great way to see your Instagram posts, stories, discover page and Reels. according to what rankings are made it reveals. When we look at the explanations made, we see that Instagram actually has more than one algorithm and these algorithms work simultaneously. Let’s all together, the Instagram algorithm how it works Let’s look at all the details.

How does the Instagram algorithm work?

How does the flow page work?

  • User activity
  • Information about the displayed post
  • Information about the person who shared the displayed posts

User activity

The Instagram algorithm, above all else, is your Instagram account. your usage habits looking. In this context; Posts you like, save, comment on, and share with someone, for Instagram your area of ​​interest is accepted as Other posts on the homepage are also shaped accordingly.

Information about the displayed post

In the post where Adam Mosseri answered the question of how the Instagram algorithm works, he explained that the information about the displayed posts is also important. The algorithm tracks posts in accounts that a user follows, by their popularity it separates. Issues such as how many people like, comment, share and save the post, on the homepage becomes decisive.

Information about the person who shared the displayed posts

The Instagram algorithm doesn’t just focus on the displayed post. your post by whom it was shared It is also important for its place on the home page. Posts by more popular users are prioritized. However, there is a handicap here. No matter how popular a user is, if you are constantly sharing Not all posts are boosted.

How are the stories ordered?

  • History viewing
  • Interaction frequency
  • Proximity

History viewing

The main point about how the stories on Instagram are sorted is, past behavior. Adam Mosseri said that past movements are important to the question of how the Instagram algorithm works. When we look at the stories, we come to the conclusion that the most important issue is the past views. To a user’s story the more you lookthat user is so up front.

Interaction frequency

One of the important things about how Instagram stories are ranked is the user’s other stories. how often you interact. The stories of the accounts whose stories you have given more likes or DMs are shown in the front row.

Proximity

Instagram also tries to guess if the person sharing the story is your family, friend or someone you don’t know. As your intimacy level increasesstories are highlighted.

How does the Discover page work?

  • Post popularity
  • Activity in Discover
  • History with the owner of the post
  • Information about the owner of the post

Post popularity

The number one issue on how the Instagram algorithm works on the Discover page, popularity of the post. Faster and more liked or saved posts are prioritized.

Activity in Discover

The main thing that makes up the algorithm the user himself We said it was. This is what creates the Discover page. Whatever the user is interested in, he gets in front of him.

Instagram discover algorithm in graphic form

History with the owner of the post

On the Discover page, there are posts from unfollowed users. If you don’t follow however, if there is an account that you liked, shared or saved, those pages stand out in Discover.

Information about the owner of the post

The posts he shared in the last few weeks reaching more people accounts are featured on the Discover page.

How does the Reals page work?

  • User activity
  • Interaction history
  • Post popularity
  • Post owner popularity

User activity

The answer to the question of how the Instagram algorithm works is in many categories. shows similarity. Just like on the homepage and Discover, user activity is prioritized on the Reels page. Categories that interest you appear in Reels.

Interaction history

Reals for accounts you have interacted with in the past, on this page more is showing.

instagram reels page on phones

Post popularity

Audio or images from the created Reels video how popularthe more likely they are to be shown in the front row.

Post owner popularity

posts on reels, popularity of people sharing are also taken into account. Accounts with a high number of followers and better engagement stand out on the Reels page.

The statements made by Adam Mosseri are in the minds of those who wonder how the Instagram algorithm works. question marks it has been resolved. So, did these explanations satisfy you?

Source :
https://about.instagram.com/blog/announcements/instagram-ranking-explained/


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