How Do Brokerage Firms Gamify Investment?

Making a financial investment sounds like a pretty serious and complex task, right? In fact, even if it is so, thanks to modern investment platforms, we can literally make transactions where we can experience big gains or losses with a single click. like playing a game We can make it happen.

This is exactly what digital exchanges want. These platforms make transactions almost impossible. like playing a video game He tries to make it enjoyable and addictive. So, what kind of a strategy do these platforms follow? Without us realizing it, we increase more and sometimes illogical Are we starting to make investments? The answer to this question is hidden in sneakily thought-out strategies for gamification of investment.

Before explaining how they do “gamification”, let’s explain why they do it.

In fact, gamification of the investment world is based on a very simple principle: Making investing fun and fun. addictive render!

The main purpose of investment companies is to provide services to their users by making it easier to use platforms and make transactions. to do more transactions. For this reason, they implement various strategies to encourage investors to make more transactions, as the more transactions the investor makes, the more commission he will receive.

If you think you are safe in exchanges without commission fees, you are wrong. Because if a product or service is free You are probably the product!

In addition, since your attitude towards the stock market, which you use with pleasure and treat as an entertainment tool, will cause you to recommend this stock market to your circle, investment platforms will encourage you to do so. to keep It follows various strategies.

For example, considering the user is not the only reason for having simplified trading options!

“Buy with one click” or “sell with one click” It is true that features such as these make buying and selling financial assets very easy. However, the main purpose of the companies here is to ignore the fact that the investor is making financial investments with the help of this convenience.

In other words, when you make financial investments that put your money at risk more easily than buying gum from the grocery store, you’ll be more likely to benefit from those investments in the long run. thinking less You are expected to do it faster and more irrationally.

In addition, the reason why it is offered the opportunity to invest in small amounts is that investors can invest without risking large amounts of money. ability to experiment to offer the opportunity.

In this way, investors are included in the platform. easier to pull is targeted.

The visuals and sounds used in the applications are also part of the strategy.

Colorful graphics, animations and sound effects Factors such as these aim to make investment applications visually and audibly interesting, just like video games.

In this way, investors who step into a virtual world forget the real-world risks of investing after a while and a little bit of a departure from seriousness is targeted.

In addition, some platforms such as Binance compare the investment performances of investors. “Leaderboard” It is aimed to create a competitive environment among investors with practices such as.

In this way, investors who do not want to lose their ranking are expected to take more risks and make more transactions. Purpose investing a game and addiction Make…

What are the consequences of turning investment into a game?

Let’s start with the most obvious conclusion. Investing is seen as a game or even gambling, considering the short term. low conscious investments causes it to appear.

In addition, due to the increasing amount of transactions, prices more fluctuation (volatility) is seen.

In addition, stock exchanges that make investors feel like they are playing games misleading self-confidence enables its formation. This causes investors to take risks that have not been considered.

Well, of course, as a result of these, investments that are made irrationally and as if they were playing a game will cause the majority of investors to lose money normally. lose more money It causes.

In summary, to avoid these pitfalls when investing, think twice before making every transaction, do your research and to really understand what you’re doing Its critical importance comes to light once again.

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