Nokia, which was in everyone’s pocket in the early 2000s, was the mobile world giant at the time. This giant, which holds more than half of the market, was once selling 100 million phones a year. However, with the introduction of smartphones, Nokia’s sales and revenues dropped dramatically.
What starts playing in your head when you start reading the article? nostalgic ringtone Do you hear it too? Yes, this is Nokia’s signature.
But how come Nokia to all these difficulties Even though it’s still with us?
Nokia initially controlled more than half of the worldwide mobile phone market.
For Nokia year 2007 It was both the peak year and the beginning of the collapse. With the launch of the iPhone However, it gradually started to lose its market leadership.
Own operating systems Symbian Although they tried to make a difference with projects such as Linux-based Mamo, which they later developed, these systems were not sufficiently adopted by users and developers.
Nokia’s strategy based on hardware, on software and branding caused them to fall behind.
The partnership with Microsoft in 2010 was one of Nokia’s last efforts.
Rather than solving Nokia’s fundamental problems, this partnership made them deeper. Windows Mobile operating system did not bring the expected solution and was inadequate in the field of hardware.
Microsoft buys Nokia’s phone division to $7.2 billion After purchasing it, he wrote off this investment as a total loss and left Nokia’s phone production division only to for 350 million dollars sold.
It seemed that Microsoft’s termination of cooperation and Nokia’s sale of its phone division could spell the end of the brand, but it did not happen that way.
After the sale of its telephone division, Nokia focused its resources on the network telecommunications business. In this way, By pioneering 5G technology strengthened its position in the sector.
Returning to the Fortune 500 list in 2017, Nokia is in the field of telecom equipment world’s third largest producer happened.
A group of former Nokia executives set out to revitalize the Nokia brand under the name “HMD Global”.
They started to produce phones with Android operating system in cooperation with Google. Approximately in 2021 3 million smartphone sales They made a small but successful comeback by doing so.
New Nokia phones equipped with Android operating system small but profitable He managed to find a place for himself in some of them.
However, with the statement it made in the past months, HMD Global has now will not use the Nokia brand Announced.
RELATED NEWS
HMD Global Announces That It Will No Longer Sell “Nokia” Branded Phones
Do you think Nokia, which is constantly on the verge of bankruptcy, will be able to survive this situation and continue to hold on?
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