How Did Live Streaming Platforms Like Bigo Live Get Popular?

Live streams today a tool that permeates every aspect of life became. So much so that we’ve probably all watched a live broadcast on any platform at least once. It has become an undeniable fact that live broadcasting applications are now an indispensable part of our lives.

One of the popular live broadcast platforms Twitch, TikTok and Bigo Live, has been downloaded a total of 1 billion times in the past years, an average of 100 million people watched live broadcasts on these platforms daily. We wanted to take a closer look at these platforms, which started as a small venture in the early stages and became huge over time, what trends they caught and what features they had.

How and why did live streaming platforms become popular?

Live broadcast platforms allow millions of broadcasters to showcase their talents in categories such as games, dance, music and humor. Unlike other applications, it brings content producers together with viewers directly and in real time. In this way, users to establish a sincere and emotional bond makes it happen.

Platforms such as TikTok, Bigo Live and Twitch have gained great momentum in a short time as they pioneered this connection. Content creators pros and cons faced on other platformsincreased the interest in live broadcast platforms even more.

Of course, there are also pros and cons among live broadcast platforms:

Platforms such as TikTok and Bigo Live are currently attracting more attention cumulatively than Twitch. The most important reason for this interest is that these applications appeal to broadcasters in more diverse categories compared to other platforms, and these live broadcast platforms are easily accessible.

However, live streaming platforms such as TikTok, Bigo Live and Twitch have their own separate aspects. In the past broadcasting platforms such as Twitch, thousands of liras of equipment and software were needed. In mobile-based applications such as TikTok and Bigo Live, it is sufficient to have only a phone instead of these equipment. As a result, for those who broadcast on TikTok and Bigo Live, problems such as technical glitches and budget balancing have been eliminated. Of course, there have been other technological changes that support this trend.

But the work actually exceeded the broadcasts made with the ‘human face’: The concept of Vstream entered our lives:

Virtual Stream or V-stream Vstream, which is called the most popular broadcast category of the last period; used to broadcast as a virtual character. You can open a live broadcast by choosing your virtual character as a woman/man/animal or even an item. This feature, which especially affects the Asian continent, has recently spread to Europe and America. The term V-streamer is used for virtual broadcasters.

You can install various software to become a Vstreamer, have your camera detect your face and body movements needs. Although the necessary equipment on the Twitch side is a little more expensive, it is possible to become a V-streamer completely free in most mobile applications. With the ready-made Vstream effects on Snapchat and Bigo Live, you can open broadcasts with your chosen virtual character.

New internet technologies have also entered live broadcast platforms:

With much faster internet and less latency next generation internet technology 5Gbrought people together with the mobile internet quality they have been looking for for a long time. This was most reflected in the publishers who wanted to produce content wherever they wanted, and of course the audience.

When all this comes together, how we consume a content has changed:

The active chat feature in Twitch, TikTok and Bigo Live allows broadcasters and viewers to communicate with each other simultaneously. This feature can be used to make comments, produce humorous content or even chat with the publisher while demonstrating the skills of the publisher, and socialization of both parties. plays a big role. The fact that users prefer such interactive platforms also indicates that the content consumption habits of the masses have begun to change.

The change is also seen in the content produced:

Asian countries, identified as the source of interest in live broadcasting applications, are a market where this type of content is consumed quickly and consistently. But the trend of recent times Being “real” and “candid” on social media It is now clearly on the agenda of all social media users as a concept that is felt and sought by everyone in the world, not just in Asia.

For this, people are starting trends like digital detox or #nofilter. As a solution to this problem, content producers are no longer “uploading videos”, they are going to be available in real time and open live broadcasts. For this reason, live broadcast applications that seem to originate from Asia are now hosting users and content producers from all over the world.

Let’s answer the question that many people have in mind: How to become a publisher?

First of all, you need to choose a platform suitable for the content you will produce. If you want to produce entertainment-oriented content, you can choose live broadcast applications such as Tiktok and Bigo Live. When deciding between these two platforms, the most important selection factor will be image quality and content diversity.

If you are looking for a platform with higher image quality, you can choose Bigo Live, and if you are looking for more diverse content, you can choose TikTok. In addition, while Tiktok stands out with its short video feature, Bigo Live is more popular as a live broadcast platform. All you need to be a broadcaster on these platforms is a phone with internet access. If you have such a phone, you can download the live broadcast application you want for free and broadcast wherever you want.

If you are looking for a more gaming-oriented platform, Twitch and Youtube Live may be the place for you, but you may need at least a computer for Twitch and Youtube broadcasting. Between these two platforms, you can choose Twitch as a platform with a more established audience, and Youtube Live as a platform that is more open to growth.

After you decide on the type of publishing you will specialize in and meet the system requirements, you can turn publishing into a profession. At least by doing what you love, you can have fun, meet new people, socialize and earn income.