How Did Arstil Mobilya Suddenly Disappear?

Koç Holding has achieved great success in most sectors it has touched upon. making one proud One of our few companies.

Koç Holding, one of the giant companies of our country, operates successfully in many fields from durable consumer goods to automotive, from energy to finance. What about the furniture industry? Here are the jobs in this sector It doesn’t go quite the way he wanted.

In fact, everything starts with the agreement Arçelik made with İdaş.

Thanks to the agreement signed by Arçelik with İdaş to produce beds and bases late 2004 The right Arstil brand is born.

Entering the furniture industry with firm steps, Koç Holding continues to grow in this sector as well. will aim to be present throughout a home It will happen that he is making big investments in this brand.

Arstil offers products ranging from seating groups to bedroom sets, from home textiles to beds and bases. has a very large product portfolio It starts its commercial life as a brand.

Following a consumer-oriented approach, Arstil seems determined to make its name known in the industry in the first place.

Although it was not very common at that time, the brand exhibited an innovative attitude and, unlike other brands, its products It eliminates the need to buy as a set.

To its customers selection and personalization With this application, it manages to position itself in a different place from its competitors.

It also aims to achieve European standards in product quality.

Arstil makes agreements with both domestic and foreign companies for the production of beds and furniture. Idasfor furniture production with European manufacturers is collaborating.

In other words, the brand is of high quality and does not endanger human health, Products complying with European standards aims to produce these products and bring them to the consumer.

In this regard, the brand basic argument The products it produces do not contain substances harmful to health.

Arstil, which opened its first store in 2005, begins to grow rapidly.

Since opening its first store in February 2005 It’s only been 2 months It now has more than 30 stores in 20 provinces and growth continues at the same pace in the coming months.

In addition to the independent stores opened under the name of Arstil, there are also stores within Arçelik and Beko dealers. with sales points The brand continues to increase its commercial presence.

According to news at the time, at the end of 2005 Targeted number of stores is 100! However, the targeted number of stores cannot be reached.

When the activity reports are examined, it is seen that Arstil completed 2005 With 80 stores is closing. Also the year 2006. And the year 2007…

If in 2009 reducing store target They determine it as 90 stores.

At the end of 2009, far from reaching the target of 90, it seems that the number of stores has decreased.

Arstil, which had 80 stores at the beginning of the year and aimed to increase it to 90, unfortunately can’t make it.

Not only does he fail. The number of stores drops to 65.

Here’s what we have about the decline following Arstil’s rise. This is the latest data…

“So, what happened next?” If you say so, let us tell you. What followed was a huge darkness…

We think that what we are talking about The downward trend continued for a while and the company decided to cease operations of Arstil, which had become an unprofitable investment.

However, interestingly, although there are a few news on news sites about the establishment of the Arstil brand and its various achievements, there is no information about its closure. There is not even a single news.

Actually, this situation did not surprise us at all. Because while writing the content of Vestel Venus below, with the same situation We met.

There is news about the emergence of brands. No news of disappearances! When we think about the fact that when we do research for many companies other than Vestel and Arçelik, we can reach the whole story through the news, it is really quite interesting A situation…

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