How Brands Are Trying to Make Us Addicted to Shopping!

Many times, while shopping, you find a product you don’t need at all. with a split second decision you have purchased. The main reason for this behavior that inflates our credit card statements at the end of the month is self-indulgence. reward motivation.

Brands that know us better than ourselves with their evil sales tactics will be aware of this as well as everything else. from our instinctive behavior He never misses an opportunity to take advantage of it.

What we call rewarding behavior actually comes from a very primitive instinct.

Rewarding behaviors are often reward system in our brain It is defined as actions that trigger and push us to perform or repeat a certain behavior.

These behaviors include basic needs such as nutrition and shelter, as well as activities such as reproduction and survival. encouraging forms the basis of behavior. Because as a result of meeting our basic needs, our brain releases dopamine and the dopamine secreted creates a feeling of pleasure and reward in the body.

The dopamine secreted by the body encourages us to behave in a way that we call “rewarding behavior”. to repeat encourages.

You guessed it, the same goes for shopping!

Especially in the modern consumer society we live in, the phenomenon we call consumption Going beyond basic needs It became a sign of social status and prestige.

In other words, the tendency to shop and consume, which goes beyond just a simple purchasing behavior, is almost like a person’s to express themselves A way that works.

That being the case, while shopping secreted in humans a large increase in dopamine levels It will not surprise you to say that it is.

Brands are trying to trigger our rewarding behavior mechanism.

This is what people have to trigger the rewarding mechanism Working brands aim to shape consumers’ purchasing behavior.

For this reason, it is important to focus not only on the functional features of the products, but also on the social acceptance and prestige that these products will create. focusing on psychological rewards We see more ads.

The aim here is to evoke rewarding feelings in people. to expose these people to advertising and drive to release dopamine to encourage them to buy these products.

Of course, this situation is not specific to advertisements. From product design to shelf layout, from packaging to shopping experience We are exposed to the evil tactics of brands in every field related to the product.

There is also a scientific study proving dopamine’s shopping addiction!

In the article titled Compulsive Shopping in Parkinson’s Disease – A Case Report, researchers reported that a patient receiving dopamine treatment for Parkinson’s disease Regarding shopping addiction published a detailed and interesting report.

In summary, in the study, a patient with no previous history of shopping addiction after dopamine treatment a condition thought to be caused by increased dopamine in the body. shopping addiction It is said to have been developed.

In different studies, researchers different dopamine-induced addictive behaviors indicates that it was seen. In light of this information, dopaminergic drugs may be associated with the emergence of compulsive behaviors comment is made.

To summarize, the study we mentioned reveals a shopping addiction that occurs for the purpose of maintaining dopamine stimulation. Shopping supports the dopamine center of our brain proves.

Brands are also aware of this underlying rewarding behavior and with tactics that will make us release dopamine They do whatever they can to shape our consumption habits the way they want!

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