How are the Colors of Pills Determined? Do They Have Any Meaning?

Many drugs from different brands have different colors. For example, Majezik (blue), Dolorex (red) and Arveles (white) have different colors but pain relief function drugs that are similar in appearance.

So why all this? in white not? Then come, let’s go into the details and tell the truth of the matter without making you wonder any more.

The first reason for this is that drug manufacturers prefer “that way” as a marketing tactic.

As a matter of fact, it doesn’t matter if Nurofen is yellow or Dolorex is red. The color of a drug, I’m throwing blue does not make the drug more effective or better.

The purpose of the companies is only this; Let’s say the person has a disease and is prescribed a medication. For example, this drug turned out to be yellow by chance. If the medicine is good for that individual’s illness, when the person gets sick again, since the yellow color may connotate him, because of this connotation The drug of choice may be the same. For this reason, drug manufacturers can produce pills in different colors because they want people to adopt their brands.

For example, in a study, it is said that pills with dark-toned capsules are perceived as more effective than some people. In other words, drug brands do perception management because they want people to emotionally connect with these colors. Which is that company’s products consumption encourages.

For example, the reason why Viagra is known as the blue pill is because the brand that produces it has a blue color. because he has given himself originates. Likewise, when we look at flu remedies, Abdi İbrahim’s reddish orange Cold Away may come to mind. In short, a company can determine a color for branding and always use this color in its production processes. Thus, customers may want to place in their memory. For example, you know what the pill is from the color of the medicine and who produced it.

Another reason: the placebo effect

The placebo effect is when a drug or treatment actually has no effect. a psychological or physical condition It means to think that it will cause. In one study, people are told that red, yellow and orange are stimulating, while blue and green are calming.

The participants of the study have an expectation about the pills based on what they are told before using the drugs. Afterwards, when they actually use the drugs, they experience the same things they were told about the pills. The placebo effect is actually similar to the research example we mentioned in the previous title. Because the meanings that people ascribe to the colors of the drugs differ from that drug. expected effect It may lead them to think they have it.

The colors of the pills can be different so that they can be easily distinguished.

A patient using different drugs can tell which drug he/she is using for what by the color of his/her color. It’s actually kind of colors, the person’s “I’m taking this medicine because I have back pain” etc. It causes them to encode such thoughts in their minds. Not just for patients ease of sale also for pharmacists This provides a situation. In order to sell drugs that have the same effect but are different, they need to know not only the ingredients of those drugs, but also the distinction as to whether they are capsules or powders, yellow or red.

Now you can say: How then will pharmacists distinguish drugs with the same color? And it’s in the medicine active ingredients they have to distinguish by reading and having more detailed information about the pills.

Sometimes it may just be pharmaceutical (caused by the chemical aspects of the pills).

If the color of the drug is white, it is the other capsule that makes up the capsule. the composition of the active ingredients, indicates that the white color is revealed. In other words, the color that the chemicals of the drug come together (we can call it concentration) can sometimes be black, red or blue.

Sometimes, colorants and opacifiers are added to the capsule to ensure that the chemical components in the pill are stable and not insensitive to light. This is to prevent the capsules from spoiling. Let’s say you have a tablet in your hand, the color pigment of it is purple, it is used to protect the chemicals in the medicine from light. curtain duty can see.

In short, your pills produced in different colors, It can be caused by pharmaceutical reasons such as not being mixed with each other and not spoiled. Apart from this, as we discussed above, the reason can be for purposes such as perception management and marketing.

Editor Note: In this article, it is stated that the pills are produced in different colors. for scientific reasons we mentioned. It is wrong for people to use drugs according to their minds. Do not try to use this type of health product unless your doctor prescribes it. Read this article as well as an explanation of the cause of an issue. There is no drug recommendation in the article.