Google as you know third-party browser cookies decided to remove it. In this sense too FLOC instead of policy Topic API a new named Privacy Sandbox switched to policy. Earlier UK Competition and Markets Authority (CMA)requested that Google change its new third-party browser cookies policy called FLoC. Google is new at the end of January. Topic API initiated this change with its policy. CMA, on the other hand, decided to closely follow the project that will replace third-party cookies.
Another piece of land is thrown on Instagram rival Google+
Google+ was previously closed to personal use. It was announced that the special version, which is accessible to companies and organizations, will also be removed.
Google under CMA oversight for Topic API which replaces browser cookies
In fact, judging by the statement made by the CMA, Topic API CMA and Google are working together to develop the program. Accordingly, the CMA FLoC cookie policy sees the Topic API update, which it adopted instead, as an important step to ensure the competitive environment.
Despite this, CMA will continue to follow Google closely. In this sense, exactly how this Topic API policy will be implemented is important in terms of ensuring competition. In addition to being a search engine giant, Google is the largest advertising platform in the internet world. The technology giant, which has become a monopoly on both mobile and desktop platforms, is also in the grip of countries such as the UK, EU and USA.
According to the oversight agreement between Google and the CMA, the British Competition Authority will follow Google’s new third-party cookie policy for six years. In this sense, the institution will work with the ICO, the Office of Information Commissions, which conducts public data privacy research in the UK.
Topic APIi.e. with the topics API, Google will do topic-oriented data collection instead of third-party browser cookies. With the new policy, topics that the user is interested in will be in the foreground instead of the entire web history.
However, the CMA warned that with this new change, Google could come to a dominant position as an advertiser. The institution, which started to work with Google, announced that new third-party cookie policy features will be activated with auditing. Google recently postponed the browser cookies policy change to 2023.
What is the Google Topic API?
Although Google has delayed this new policy, which it will replace FLoC, the full details of the issue have not emerged. So far, we have mastered the details through the statements made by Google.
Google’s topics API His explanation for the application was as follows:
Based on your search history, your browser will identify a few headlines, such as Fitness or Travel, that represent your top interests for the week. Topics are only kept for three weeks and old topics are deleted. This process takes place entirely on your device, without the involvement of any external servers, including Google servers.
When you visit a participating site, Topics selects only three topics, one from each of the last three weeks, to share with the site and its advertising partners. Threads allow crawlers to give you meaningful transparency and control over this data. We also create user controls in Chrome that allow you to view topics, remove ones you don’t like, or disable the feature altogether.
Google, browser cookies How do you interpret the UK’s oversight decision? Your comments and opinions below the news and SDN ForumYou can leave it to .