Technology companies continue to collaborate with sports clubs to reach more people. According to the leaked information, Google has started negotiations with Tottenham Hotspur for stadium sponsorship.
Google has announced that it will terminate the Stadia project, its online gaming platform. It looks like Google had to shut down Google Stadia to make room for a potential Google Stadium.
Google to become stadium sponsor of Tottenham Hotspur
Sports clubs transfer both brand and stadium naming rights to their sponsors through agreements with technology companies. Barcelona, which recently made a sponsorship deal with Spotify, changed the name of its stadium to Spotify Nou Camp.
English Premier League team Tottenham has sought sponsorship for the stadium, which was built in 2019. Daniel Levy, president of the famous club, said, “As the club management, we can give the naming rights to the stadium if the brand that offers us sponsorship is well-established and comes with a good fee.” made statements.
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While reports claim that Google and Tottenham are in talks over the naming rights of the new Tottenham Stadium, no real name has yet been proposed. But if all goes according to plan, we’re likely to see a name like ‘Google Stadium’ soon.
In recent years, Google’s interest in the sports industry has increased. Sponsoring the McLaren F1 racing team in March 2022, Google also appears in the US NBA and MLB competitions.
Tottenham is among the most popular football clubs in the world. A sponsorship deal with Google will go down in history as the biggest sponsorship deal Google has signed in the sports industry.
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