Google Paid 26 Billion Dollars to Apple and Samsung

Google currently various with antitrust lawsuits trying to cope. One of the cases in which the company is in the dock is the lawsuit over its dominance in the search engine market. One of the interesting information that emerged during the court process was that Google tried to keep its own search engine as the default option on Apple, Android and other devices. $26.3 billion It paid off.

The default search engine is not just a search engine

It is not easy for us to imagine amounts like 26.3 billion dollars, so let’s compare it with something else. In the first half of 2023, Koç Holding’s total revenue on a consolidated basis was 24.9 billion dollars. In other words, the 6-month earnings of the huge Koç Holding are 1.4 billion dollars below the amount paid in one item. Or on the Bosphorus You can buy all the mansions throughout Arnavutköy.

One of the most important advantages of being default in search engine setting is, Location information And data about what you search on the internet provides access. Thus, the owner of the default search engine makes its advertising module much more targeted and efficient.

Google That’s why they are willing to pay huge amounts of money to producers. With the agreements it has made, the technology giant has been defined as the default browser at the installation stage. In the meantime, no other alternative is offered. It should not be forgotten that it was the search engine business that made Google the giant it is today.

Google’s fame and the search for alternatives

Google has been around for a very long time user data collects and further develops its systems. As they improve their systems, they become more efficient. So does this make Google the bad guy? If not, why shouldn’t Google be the default search engine?

Now also note that Google is not the default search engine, instead dibidibob Let’s imagine there is a search engine called . many of us “What friend is Dibidibob?” and changes his browser. The question is: would we know if there was a better search engine than Google?

We can actually use browsers as an example here. Google has previously objected to Internet Explorer being the default browser on Windows devices. At the time, Internet Explorer was the butt of jokes as the “Chrome downloader”. Of course on Chrome, IE while you can advertise It is not easy for other browsers to advertise on the Google search engine.

By the power of default settings!

There’s one thing tech companies know: People don’t change default settings unless absolutely necessary. Technology giants not only know this situation, they also rely on it. Even our tendency not to change the defaults”The power of defaults“. According to this view, people’s choices can be affected by default settings. Most people do not bother to change these defaults. Most devices and applications are primarily accused of protecting technology companies, not consumers.

Google is actually aware of this power, and when users switch to different browsers, searches made through Google by 27% is decreasing. Even though nowadays we call looking for something on the internet “Google”. That’s how important the default options are. Besides to The Washington Post Apparently people can’t change their default search engine for less than two minutes, if they can find where to change it.

Because all companies work for themselves

The aim of every organization in the world is primarily to is to survive. Whether it is a government, a non-profit charity, a multi-billion dollar technology giant or a neighborhood grocery store, the basic purpose is the same. Therefore, companies primarily they work for themselves. They don’t necessarily work in the interest of consumers, at least not for companies.

Although it is entirely up to the user to use Google as a search engine or to choose another alternative, it is obvious that there are some psychological thresholds used here. Not knowing if we have a better alternative, not being able to benefit from competition as a consumer monopolies remains the main problem.