In 2021, the French Competition Authority fined Google 220 million euros for its stance on the advertising platform. It was announced that the company was also sued in the UK and the Netherlands due to the Google Adsense policy. In both countries, a record penalty was requested from the Google Adsense platform.
The Google Adsense platform brings companies together with websites and YouTube accounts, allowing companies to post automatic advertisements. Law firm Geradin Partners announced that they have filed a criminal complaint against Google for their advertising policies.
Google faces record penalty for Adsense platform
With the advancement of technology, digital ads have become an important source of income for online content publishers, including social media platforms. Total revenue of the digital advertising industry exceeded $490 billion in 2021, according to eMarketer data.
Google implemented some changes to ad serving in 2014. The French Competition Authority found that Google’s changes abused its position for monopoly activities in violation of Article 102 of the TFEU.
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Commenting on the subject, Geradin Partners said, “The time has come for Google to assume its responsibilities and reimburse the damage it has done to this important industry. That’s why today we’re taking action in both countries to get compensation for EU and UK publishers.” made statements.
A total of $25.5 billion in fines was demanded in the lawsuit filed. Contacting Reuters, a Google spokesperson said: “We think the case is speculative and based on opportunism. We will apply to the necessary authorities in this regard.” said.
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