Earlier this year, Google announced its Privacy Sandbox initiative to prevent Android users from using personal data for advertising purposes. The company announced that the innovation will take place in the Android 13 Beta 1 operating system after it has passed certain tests and received feedback.
Technology giant Google has made great strides in privacy and security lately. The firm announced in a blog post it shared yesterday that it is expanding requests to remove personal information from Google search. Today, it announced that it has expanded the categories of ads with sensitive content. Let’s take a look at the details of the news together.
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Google is investigating technologies to reduce confidential data collection!
Technology giant Google, when it announced Privacy Sandbox in the past months, stated that the innovation will limit the sharing of user data with third parties, so that there will be no need for cross-app identifiers. The firm also revealed that the apps are investigating technologies that will reduce the collection of confidential data.
Apps take data to review users’ search and browsing history and identify their top interests. The highlights of the information are compared with the database and Google data from the advertising department. In this way, advertisements are presented to users in accordance with their interests.
Privacy Sandbox will work with user privacy in mind, without risking access to free content and services. The new feature is being tested by the developers.
What do you, our readers, think about this issue? Will the Privacy Sandbox security feature be enough? You can express your thoughts in the Comments section or on the SDN Forum.