Platforms such as Facebook, Instagram and YouTube offer a blue tick service to distinguish well-known people and institutions. Announcing that it has started work to prevent fraud, Google announced that it will offer a blue tick service for Gmail.
Gmail will become more secure with a blue tick
The blue tick identified as a checkmark will build on Gmail’s existing Brand Indicators for Message Identity (BIMI) feature. Brand logo of avatars used by companies in their e-mail service
“In 2021, we introduced Brand Indicators for Message Identity (BIMI), a feature in Gmail that requires senders to use strong authentication and verify the brand logo to display a brand logo as an avatar in emails. Building on this feature, users will now see a checkmark icon for senders adopting BIMI. This will help users identify messages from legitimate senders and impersonators.” made statements.
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In the image published by Google, the details of the checkmark include the statement “This email has verified the sender” that the sender of the email owns the domain and profile picture. Google underlines that email authentication helps both users and security systems “detect and stop spam emails,” while allowing senders to “enjoy brand trust.”
Starting today, Gmail is rolling out verified checkmarks to both Workspace accounts and personal Google accounts. That’s why you might start seeing Gmail accounts with blue checkmarks in your emails very soon.