Giving a raise for no reason will not be considered ‘cheating’

The Ministry of Commerce signed an important change in the Commercial Advertising and Unfair Commercial Practices Regulation today. With the amendment published in the Official Gazette, the Ministry has redefined the terms of advertisements. With the regulation, making an unfair price increase even though it was not affected by the foreign exchange price was among the ‘deceptive commercial practices’.

Paragraph 19 of the ‘Deceptive Commercial Practices’ section of the annex titled “Exemplary Practices Considered as Unfair Commercial Practices” of the Commercial Advertising and Unfair Commercial Practices Regulation was also repealed. This is the “To increase the sales price of the goods or services offered to the consumer without justification, by acting as if they are affected by price changes such as the cost of input and the increase in the exchange rate. no longer counted as deceptive commercial practice” was in the form.

The lowest price in the last 1 month will be given together with the normal increase price

With the new change, the phrase ‘price before discount’ has now been added for advertisements related to the discount. With the addition to the 14th article, in the advertisements related to the discount, The lowest price in the 1-month period will also be given with the normal increase price. For perishable products such as fruits and vegetables, the previous price will be taken as a basis.

The personalized price will be given along with the regular price

In addition, the purchasing behavior of the consumer regarding a good or service and other the price offered by analyzing personal data It will be considered a ‘personalized price’. In the event that a price is presented to the consumer in this way, the current sales price of the product and the personalized price will be included in the same field.

Advertisement will be mandatory in the ranking results.

In the event that a product or service offered for sale on the Internet is sorted by comparing price, quality and similar aspects, information on which criteria the ranking was created will be displayed in the same field or consumers will be directed to a pop-up screen where they can get detailed information with a link/warning sign. In the ranking results shown on the basis of advertising or sponsorship and similar agreements, advertisement will be required.

Only those who purchased the product will be able to evaluate

In addition, an important precaution for consumers comes into play. In case of consumer evaluations of a good or service sold on the Internet, this area only those who bought the product can evaluate will be provided. Consumer reviews, without distinction between positive and negative for at least 1 year will be published.

In order to increase sales, it will not be possible to make inaccurate evaluations or deal with real/legal persons related to this.

Finally, on the platforms where consumer complaints are published, for the right to explain or reply to the seller about whom the evaluation is made. at least 72 hours time will be given.