Federal Trade Commission (FTC) in the USA, a California-based fashion retail company Fashion Nova’or fined him for deliberately hiding negative comments. The FTC said in its press release that this decision is the first sanction it has imposed on the scandal of hiding negative customer reviews.
According to the information shared by the commission, it is found in almost all e-commerce sites. Product rating system from 1 to 5 stars It is also used in Fashion Nova. When customers enter the company’s website, they can see separate reviews for each product, as well as categorize the total number of reviews of the products according to their star rating.
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Penalty for e-commerce site that does not publish bad reviews
It turns out that Fashion Nova uses a review management tool on its website that automatically approves and rejects certain customer reviews. According to the findings of the Federal Trade Commission, the e-commerce site automatically approves customer reviews sent with 4 and 5 stars from 2015 to 2019 through this tool; It was suspending comments below 4 stars..
Revealing that Fashion Nova did not publish any of the hundreds of thousands of comments under 4 stars, the FTC made a statement on the subject. The Commission stated that suppressing negative comments on a product will prevent consumers from accessing useful information. artificially inflate the product’s rating stated.
The spokesperson of the e-commerce company operating in the field of fashion evaluated the FTC’s decision as unfair. Fashion Nova does not accept any customer comments posted on its website. not intentionally hiding He could not escape the fine, though. The Federal Trade Commission banned the site for misleading its users. $4.2 million announced that he was fined.
In addition to the fine, Fashion Nova’s obscene, racist and illegal Except for the comments containing statements, it was ordered to unconditionally publish all kinds of customer reviews related to the products it currently sells. On the other hand, the FTC also announced that it prohibits the site from making false statements about product reviews.
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