- Italian luxury clothing and jewelry brand Bulgari (Bvlgari) has launched its NFT collection on Polygon’s (MATIC) blockchain.
As shared by Polygon Studios, the gaming arm of the Polygon blockchain, Italian luxury brand Bulgari has launched the NFT collection. Polygon (MATIC) released on the blockchain. It has released the Octo Finissimo Ultra NFT, inspired by its latest Octo Finissimo Ultra watch, which is said to be the world’s thinnest mechanical watch. The 137-year-old Italian luxury brand has also launched the BVLGARI Singularity NFT.
🚀 It’s an honor to announce our collaboration with @Bulgariofficial , @0xPolygon , @polygonstudios & @temeraiot into realization of Octo Finissimo Ultra #NFT and BVLGARI Singularity! 📣#Luxochain #luxo #NFTcollection #Bulgarian #polygon #polygoncommunity #temeraiot pic.twitter.com/jKBE847das
— Luxochain (@luxochain) March 22, 2022
Released just in time to celebrate the 10th anniversary of the iconic Octo collection, the Octo Finissimo Ultra watch has eight patent applications, a QR code on the lockwheel that links to the winning Metaverse, and is sold with exclusive NFT artwork.
According to Bulgari, only 10 of the Octo Finissimo Ultra, the final piece in the Octo Finissimo World Record series, will be produced. The passage of this piece into the NFT domain also points to the dynamic interconnection of the NFT mechanical world and the digital universe.
Luxury brands’ interest in NFTs grows
Recently, many global brands continue to enter the virtual world one after another. NFTs are seen as the newest way for many luxury buyers to showcase their social status. In the field of high fashion, exclusivity is extremely valuable and NFTs provide exactly that to buyers.
As previously reported by KoinFinans; Following the launch of the DGFamily NFT community in collaboration with UNXD, Dolce & Gabbana has recently expanded its NFT universe on the Polygon blockchain. This way, collectors will be able to join the Italian brand on their journey to experience fashion in the Metaverse and beyond. The move came after the successful launch of Collezione Genesi, the world’s first luxury NFT collection featuring both digital and physical works.
Collezione Genesi, Dolce & Gabbana’s first non-fungible token (NFT) collection, released in September 2021, was a historic success. The fashion designers’ collection is hosted by UNXD, a luxury marketplace built on the Polygon network.
Estée Lauder, one of the most talked about names among premium beauty product brands, recently launched Into the Metaverse. Estée Lauder, which will launch its first NFT as the sole beauty brand partner of Decentraland’s Metaverse Fashion Week, inspired by its redemptive product Advanced Night Repair, will distribute up to 10,000 products to attendees for free during the fashion event.
According to CoinMarketCap data, MATIC, which has increased by about 3 percent in the last 24 hours, is trading at $ 1.52 at the time of writing.
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