It was announced that Getir will acquire the US-based online grocery platform FreshDirect. While the deal price is unknown, the process is expected to be completed within this month.
One of Turkey’s leading fast delivery platforms Bring There was a remarkable development regarding the issue. The company, which has been serving in the USA since 2021, is the most popular online grocery company in the country. will acquire FreshDirect announced.
According to the information obtained, Getir is working with Ahold Delhaize USA, the umbrella company of FreshDirect. reached an agreement. Under this agreement, Getir will be the sole legal owner of FreshDirect. How much will be paid for the acquisition, which is expected to be completed in November? unknown for now.
FreshDirect is a giant brand with a turnover of 650 million dollars
FreshDirect is an important company for the retail grocery industry in the USA. In addition to New York, the company also serves the states of New Jersey and Connecticut. $650 million It generates a turnover of approx. Getir’s acquisition of this company caused a serious loss in revenues. will lead to an increase.
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Getir’s acquisition of FreshDirect is also a positive situation for FreshDirect. In this context; FreshDirect, after purchase is completed protect your own brand to be continued. In other words, there will be no change for the end consumer. In addition, Getir’s technologies and operation experiencewill enable FreshDirect to provide better service.
Source :
https://www.aa.com.tr/tr/ekonomi/getir-abdde-online-market-sirketi-freshdirecti-satin-aiyor/3046994