Gen Z Prefers Apple More Than Android

The rivalry between Apple and Android is also present in the so-called Z generation, as you can imagine. However, a new report by the Financial Times shows that young people are seriously interested in Apple. more reveals that he prefers social

According to the report, generation Z, which consists of those born after 1996, is all iPhone owners in the United States. 34% of forming. For Samsung, it is reported that this rate is 10%, while for those born earlier, there is a more equal separation between Android phones and iPhones.

Teens worry about not owning Apple

Financial Times says young users don’t own Apple that you are worried conveyed. While this social pressure pushes young people to buy Apple products and services, it increases the company’s market share in multiple product categories. So the transition to Apple in young people is present not only on phones, but also on other products. The report of these AirPods, Apple Watch and Mac He says he will buy more devices like this.

According to a study by Canalys, for every 100 iPhones sold worldwide, Apple 26 iPads, 17 Apple Watches and 35 AirPods selling. Samsung for the same amount Less than 11 tablets, 6 smartwatches and 6 headphones selling. Similar rates are available on other Android phones. This shows once again that although Apple is more expensive than Androids in general, it is more preferred by young people.

In addition, researchers speaking to the Financial Times said that generation Z customers use smartphones daily. with 6 hours He stated that it is the segment that spends the most time in online environments. As a result, it was seen that Apple’s ecosystem affected the decision-making processes.

There is a similar situation in Europe.

Canalys research shows that similar trends are seen in Europe, where Android has a larger market share. Accordingly, 83% of Apple users under the age of 25 in Western Europe, He wants to continue using the iPhone.

As Generation Z ages and new generations arrive, it’s not hard to predict that this trend will likely grow and Apple will become more widespread. If this happens, it can become extremely difficult for rival companies to acquire new customers.