Steam’s start to accept payments in dollars reduced game sales in Turkey. Data shared by Dora Özsoy, the founder of Stratera Games, shows that the sales of the game they offer are around 7 times. This is also an important clue of possible declines in other games.
Steam, the world’s most popular online gaming platform as of last month He started receiving payments in dollars in Turkey. In other words, the local price policy implemented for Turkey and the era of making payments in TL are over. After such a decision, game sales in Turkey will decline It was an indisputable fact that it happened.
Now, Steam’s start to use dollars has a negative effect on player behavior. showing how it affects There was a development. Game developer Dora Özsoy shared the sales data of her game Cardboard Town, published on Steam. Shared data has a very serious impact on the market. there is a contraction it reveals.
Cardboard Town’s sales in Türkiye hit the bottom
According to the statement made by Dora Özsoy, Cardboard Town’s daily sales were 90 pieces It was around. This sales figure came as Steam started accepting payments in dollars. up to 13s declined. Dora Özsoy stated that while the earnings from Turkey constituted 22 percent of the game’s global earnings, this has now dropped to 3 percent.
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Dora Özsoy’s statement:
I divided Cardboard Town into 3 periods since its release and looked at how much it sold on average per day in Turkey:
-Between Exit and Dollar Announcement: 90 per day
-Last Week Before Transition to Dollar: 1400 per day
-Transition to Dollar – Today: 13 per day
I kept the last week separate because it was the “last exit before the bridge” panic, with this calculation, daily sales have fallen by 70% compared to the “normal period”.
– In the first period, Türkiye was our second strongest country with 22% of revenue
– In the post-dollar period, it is ninth with 3%.
Of course, this may or may not be a reflection of the general market, it may have affected us extra since we are local developers, but since it was talked about a lot, I thought I would share it.
Don’t assume the data is valid for all games
Although the data shared by Dora Özsoy shows a sharp decline in game sales in Turkey Odds do not reflect all games. Because more than one factor may come into play here. For example, Cardboard Town sales during Steam’s transition to the dollar up to 1,400 elevated. Therefore, this game may have reached the saturation point in terms of its potential customers. In this case, sales may have decreased.
Steam winter sales continue:
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So, have you purchased a game from Steam after November 2023? Don’t forget to share your ideas with us.