It was revealed that Apple’s former Marketing Director Phil Schiller worked 80 hours a week in order not to disrupt Apple’s “order” of the Digital Markets Law enacted by the European Union.
As you know, the European Union had cornered the technology giants with the Digital Markets Act, also known as DMA. Especially Applewas more affected by this regulation because it had a closed ecosystem, and iPhoneIt had to make some radical changes, such as allowing users to install the app from outside the App Store.
The former chief marketing officer is Apple’s most active employee at a time when it is embroiled in a legal battle in Europe, the Wall Street Journal reported today. Phil SchillerHe shared an article focusing on . According to WSJ, Schiller tried to protect the rights of the App Store by working 80 hours a week during one of the most legally critical periods in Apple’s history.
Schiller, who left his job at Apple to devote time to his private life, works 80 hours a week for Apple
What makes Schiller’s story strange is that he left his job at Apple about 4 years ago to devote more time to his private life. But it seems that Schiller is a real workaholic And he does not hesitate to work day and night to ensure that the “order” established by his beloved Apple is not disrupted. According to the WSJ, Schiller returns e-mails instantly and always picks up the phone when it rings, no matter what time of day it is. Of course, these are just the beginning…
Schiller, who personally testified in Apple’s case with Epic Games, was also personally involved in Apple’s correspondence with the EU after the DMA. Also shaking up the technology world iOS 17.4 changes He took part in Apple PR meetings held for Apple and attempted to explain to the technology media how DMA would affect user privacy and security.
Phil Schiller left the company when Steve Jobs was fired from Apple
There are those of you who remember; Apple recently closed Apple Games’ App Store developer account. As you can imagine, it’s relevant Epic Games CEO Tim Sweeney It was Schiller who carried out the correspondence with. Of course, the account was reopened after the European Commission took action, but our focus here is the effort made by a person who left his job at Apple “to devote time to his private life” to maintain Apple’s position in the industry.
Phil Schiller, 63, first joined Apple in 1987 but left in 1993. In 1997, it became a part of Apple again when founding CEO Steve Jobs returned to Apple. Throughout his career, he has sold hundreds of millions of copies worldwide, from the iPod to the iPhone. Schiller, who carries out the marketing activities of the Apple productHe left his post in 2020.
Source :
https://www.wsj.com/tech/apple-turns-to-longtime-steve-jobs-disciple-to-defend-its-walled-garden-2ab44fae