Fines for Social Media Phenomenon for Covert Advertising

Social media phenomena have to be more careful with the new regulations while sharing. The Competition Board was fined 114 thousand liras to the social media phenomenon who secretly promoted a product in the post.

After a busy day, you come home and stretch your feet and open a story or two on Instagram, then you see that you have spent most of the money you earn during the day when you scroll up and say that it is the product it recommends. Most of us follow at least one phenomenon that we know or don’t know. Almost everyone around us now wants to be an influencer or an influencer.

Although it may seem like an easy job, being an influencer comes with a great responsibility. There are rules and taxes you have to pay when showing people a product you like or recommending a product to them. Some influencers, or in other words, influencers pay hefty fines for their careless posts.

He will pay 114 thousand liras because there is no product promotion phrase in his post.

With the new regulation, influencers receive their income through a bank account and your taxes These bank accounts also need to be deducted automatically. In addition, influencers share their posts while promoting a product. ‘Product introduction’ They have to put the phrase. In addition, social media influencers should ensure that users perceive the advertisement while promoting a product. In the post made by a social media phenomenon Competition committee It was found that it contains covert advertising. Phenomenon 114 thousand lira fine will pay.

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Showing and commenting on a product, even on social media, means advertising that product. In order for consumers to understand these advertisements, a promotional label must be placed on the posts. Maybe with a moment of carelessness posts made for phenomena thousands of pounds fine means. This penalty will make people be more careful in the promotions that are widespread on social media and can set a precedent in such cases.

Source :
https://www.trthaber.com/haber/science-technology/urun-tanitimini-tavsiye-gibi-sunan-fenomene-114-bin-lira-ceza-652256.html


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