FC Barcelona, one of the biggest football clubs in the world, announced an important partnership today.
Joan Laporta, president of the Spanish club, said in a statement today that cryptocurrencies and blockchain He said that they are a technology partner with Socios.com, which specializes in technology.
With this partnership, the owner and technology provider of Socios.com Chilizwill own a 25% stake in Barca Studios, the digital content creation and distribution center of the Barcelona club.
It was stated that Barca Studios will be paid $100 million for the shares.
Barca Studios leads the Barcelona club to create NFTs and metaverse projects.
Socios.com will provide support to accelerate Barca Studios’ blockchain strategies, token and Web3 projects.
“Barça will benefit from Socios.com’s experience in blockchain technology.
In addition, Barca’s “$BAR Fan Token” will be the key to unlocking and creating a new array of opportunities spanning new, immersive, digital ecosystems powered by Chiliz technology, which Socios.com and Barça Studios will build together.
As part of the strategic partnership, Socios.com and Barca Studios will develop projects that attract the most innovative blockchain and Web3 partners to create new features in the Barcelona FC ecosystem.”
The club also signed a stadium and jersey sponsorship deal with Spotify for 280 million Euros.
After the news, the CHZ price surged 20% to as high as $0.15.
