The paid blue tick service, which was made available for a short time on Twitter, caused companies to suffer hundreds of thousands of dollars in losses. Shares made from accounts opened on behalf of companies and received blue ticks caused activity in the stock market.
Officially transformed into Elon Musk’s company on October 28 twitterhas been drifting in a great chaos ever since. Chaos is happening especially over the new Twitter Blue system and its consequences. The new system, which is subject to a monthly fee of $ 8, provides users with a fee that is normally only given to verified and real accounts. ‘blue tick’ badge also offers.
But every time trying to switch to the new application, a different problem was encountered. One of them is now The difference between real and fake accounts is not understood at first sight. was due. Moreover, this situation has even lost hundreds of thousands of dollars to some companies.
Fake accounts with blue ticks were opened on behalf of companies, Tweets were shared:
Some users on Twitter received a blue tick badge for the account they opened on behalf of a company by paying the $ 8 fee. The company name and blue tick in the shared tweet, ‘real approved‘ was no different from the design in the accounts. Therefore, the shared Tweets looked like they were made from a real account unless the profile was visited and the blue tick badge was clicked on.
Moreover, the shared Tweets caused serious decreases in the market value of some companies. Some of the companies that crashed with the Tweets shared from fake accounts and the posts on their behalf were as follows:
Lockheed Martin (US aerospace company)
“We will begin to halt all arms sales to Saudi Arabia, Israel and the United States until their record of human rights abuses is further investigated.”
Lockheed Martin’s stock price after this fake Tweet more than 5% lost.
Eli Lilly and Company (US pharmaceutical company)
“We are excited to announce that insulin is now free.”
If Eli Lilly and Company is missing exceeded 16%.
In addition to these two prominent losses, fake accounts were created on behalf of many large and small companies such as PepsiCo, Roblox, Nestle and Coca Cola. Many of the shares caused losses in the shares of the companies.
So what will be the result?
Twitter discontinued the new Twitter Blue service after these events, and did not make a statement while removing it. But this is undoubtedly the biggest reason for the abolition of the service. what happened.
While it is clear that Twitter causes losses not only to companies but also to important names, there will of course be a movement against it. day by day stop advertising on twitter While a new one was added among the giant names, the event to courtrooms We can wait for it to move.
RELATED NEWS