The journey he started at Huawei HONOR, which continues as a separate company and brand from 2021opened its first factory in a short time and appeared before us with computers and accessories besides the phone.
We spoke with HONOR Frank Wang, who is starring among the mainstream alternatives on the market. Chinese firm What are they planning after 2022?We talked in detail about what are its targets in Turkey, which products it focuses on, especially other than smartphones.
HONOR’s new phone, Magic4, had been named the “best new Android phone”. Following this success, the number of ecosystem products other than phones will increase in Turkey:
- Question: We are reading news that HONOR has made a very good start to 2022, especially in China. Could you give some information about the activities in Turkey and the expectations for 2022?
Frank Wang: HONOR continues its momentum in the Chinese market in the last quarter of 2021, in 2022 as well. In the last quarter of 2021, we became the second largest smartphone manufacturer in China. We showed that we can compete with our competitors with the Magic series we introduced in Barcelona. Recently, we introduced the Magic4 Ultimate model, which has a powerful quad camera system, in China. DxOMark Ranked #1 in the best new Android smartphone screen ranking with 95 points This success of our smartphone is a new milestone in the company’s proving and advancing R&D capabilities.
We have been operating in the Turkish market since 2018. For HONOR, Turkey has always been and will continue to be a market with great opportunities. We are committed to diversifying the product range to launch products that make users’ lives easier in 2022; smartphones and other ecosystem products We will introduce more products to the market this year, including
29 awards from the world’s best mobile show to HONOR:
- Question: HONOR has split from Huaiwei and become a new and mainstream brand. How has this change affected HONOR?
Frank Wang: HONOR is approaching its second year in its journey as an independent company. Following the launch of the first global flagship at Mobile World Congress (MWC) 2022 in Barcelona, HONOR took home the 29 Best of MWC awards, which rewarded the best products featured at the convention. This award created a strong impetus for the brand’s global growth in 2022. HONOR turn it into an iconic global brand we want. The most important thing for us is to develop flagship products.
As HONOR, we are not only producing leading products in terms of technological innovation, but also bringing new smartphone models, tablets, computers and accessories to users with the influence of our R&D power.
Agreements continue with more than 200 operators worldwide:
- Question: What are their future targets in the Turkish market?
Frank Wang: At HONOR, we always focus on the question of “what more can we do” on how to make users’ lives easier. Despite industry-wide challenges, such as the global chip supply problem, we continued our steady growth. Accordingly, we will continue to focus on important international markets in the coming period. 98 of which are located in Europe, including Vodafone, Orange, Telefonica, H3G, Bouygues and SFR, Our partnerships with more than 200 large-scale operators continue and with the development of these partnerships, we are able to deliver our products to global markets more easily. This year, the HONOR brand will be present in global markets with more products. In Turkey, we plan to bring more HONOR products to markets around the world this year, including the HONOR Magic Series, HONOR N Series and HONOR X Series.
In addition, depending on all these developments, we attach great importance to R&D studies. In addition to six R&D centers, one in France and one in Japan, we have over 100 innovation laboratories. Currently on HONOR There are more than 11 thousand employees and more than 55 percent of them are R&D personnel. This workforce not only makes a significant contribution to the technological growth of the company, but also enables us to be a pioneer in our new projects.
Wearable products, headphones and tablets will come to Turkey:
- Question: You have recently entered Turkey with new products, will there be new variants for smartphones and laptops?
Frank Wang: As HONOR, we aim to bring more products to global markets in 2022 and Turkey is one of these markets. since summer 2021 our new laptop and smartphone We launched it to the market and received a response that exceeded our expectations. In 2022, we also plan to introduce products such as new smartphone models, wearables, headphones and tablets.
More than 60% of the employees are in the R&D unit, which we can call the “thinking team”:
- Question: Will we see other products from HONOR in the near future that fill the word mobility?
Frank Wang: As a company that develops global technologies, we continue to expand our product range as much as possible. This past period was when the company entered a new structuring and made investments in R&D. With the HONOR 50 and HONOR Magic V, the flagship and Two great products on the foldable smartphone side We made a solid comeback. In 2022, we will meet users with new smartphone models, headphones, computers and different new products.
On the other hand, more than 60% of our company employees are our R&D employees. Thus, for both our existing products and new products, users Innovations to make your life easier We are working on it. In the following periods, our product portfolio will continue to expand in terms of both mobility and other aspects.
“We see that the world of NFT and virtual reality has a greater impact on our lives”
- Question: Great innovations are being made in China, especially in the field of R&D, investments on 5G draw attention, how will Turkey be affected by this wave?
Frank Wang: In 2022, apart from the new developments in the internet of behaviors, artificial intelligence developments, wearable technologies, cloud computing and cyber security, which have been in our lives for a long time, Metaverse, NFT and virtual reality world We will see that it has a greater impact on our lives. These have now become one of the concepts that we hear frequently both in our social life and in technological developments. While witnessing greater developments this year, on the other hand, we will see that these concepts will take more place in our lives.
Among these concepts, especially the development of artificial intelligence and the automation of processes will be among the topics that we will use frequently. Now, we see that all the technological products we use create an algorithm in itself, which is supported by artificial intelligence and according to our usage habits. On the other hand, with the widespread use of 5G and the support of new smartphone models, it will be a very fast year in terms of data distribution. As HONOR, our first priority is to develop new products and methods on how to make life easier for users. In this context, it is aimed to keep up with the developments in artificial intelligence, 5G and other issues and not only in 2022, but also in 2022. in line with the trends we will see in the coming years. We will continue to produce new technologies.
HONOR’s best selling products in Turkey:
- Question: What are your best selling products in Turkey?
Frank Wang: Our IoT devices such as HONOR Magic Earbuds, MagicWatch 2, Watch GS Pro and HONOR Band 6 were very popular in the Turkish market. We brought our laptop series MagicBook to Turkey for the first time in August 2021, and we received a response well above our expectations, especially during the back-to-school period. We are currently on the market with 2 different laptop models. At the same time, our HONOR 50 smartphone, which we brought after a long time, is especially In this recent period of the vlog explosion, is of great interest.