Every Click Changes the Price of Your Online Shopping

Now personalized ads, “Brother, I swear they are listening to us.” We’re all used to their trips. According to our every movement in the real and virtual world that something is presented to us on the internet we know.

Well, even the pricing Since it goes so far that it can vary from person to person Did you know?

They know how much money we can spend on a product before we do.

Companies are aware that we can personally pay up to a product and offer it to different customers. different prices They can offer. Of course, they do this by using the profiles that make up our online activities.

Which other sites do we shop on, where do we travel, how much do we earn, are we married… When they collect all this data and see how much money we earn and how much we spend, they tell us higher prices They can offer.

This situation existed before the internet.

When online shopping had not yet entered our lives, store owners also used the same tactic. person Making predictions about one’s financial situation based on appearance They offered a price accordingly. In fact, this situation may still continue.

When we leave the real world aside and look at the digital world, they can learn much more about us by going beyond appearance. Analysis software every time we shop; where we click, how much we scroll and records what interests us. It can see which products we viewed, how long we looked at each item, whether we read reviews or watched videos.

In 2014, researchers from Northeastern University looked at how common this variable pricing was.

It found that 4 out of 10 online retailers the researchers tested used personalized pricing, particularly travel sites. One of the companies that makes this pricing software is already via 80 different airlines was working.

Let me leave a small editor’s note based on my own experience:

My friend and I were looking for tickets at the same time on an airline company’s website, and my friend had already clicked on that ticket several more times. In the last case, the price of the ticket he looked at was more than what I saw on my phone. It was more… Moreover, it was one of the most well-known airline companies in Turkey that used this software.

What do you think Creating statistics according to everyone’s budget Is offering pricing like that something that should happen or is it a legal fraud?

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