Epic Games CEO’s Ruthless Host Comparison to Apple

Euro, the common currency of the European Union, which was in a difficult situation with the effect of the Russia-Ukraine war and the aggressive interest rate decisions of the USA, became less valuable than the dollar for the first time in 20 years. One dollar is equivalent to $0.99 today, It was down to 0.96.

With the dollar depreciating against the euro, many companies decided to hike the prices of their services in Europe. The last of these was Apple. Apple in all countries that use the euro App Store will increase prices had explained. Today, a reaction to this statement came from a place we know well.

Statement from the CEO of Epic Games against Apple

Tim Sweeney, the CEO of Epic Games, who was sued due to the commission in the App Store with Apple and left this case with a partial victory, again gave a rest to Apple today. Sweeney, Apple to a landlord with tenants who have nowhere to go likened it. Sweeney’s explanation was as follows:

“Imagine a landlord telling the small business tenant that they need to raise their price, with the tenants having no say in the matter or nowhere else to go. That’s exactly what Apple does, and its sole purpose is to increase revenue. without giving any reason unilateral price increase to developers in more than one country they impose. Developers have no choice but to comply because the App Store is the only way to reach over one billion iOS users.”

How much was Apple’s controversial hike?

The App Store offers services with predetermined price levels rather than the prices set freely by the developers. In this context, the step with the lowest price was previously 0.99 euro. But with the new hike, this price It climbed to 1.19 euros. In other words, the cheapest App Store application or service in Europe was increased by 0.20 euros. If the highest tier price From 999 euros to 1199 euros rose.