Launched last week as a competitor to Twitter threads, the number of users and engagement has experienced huge drops. The latest data from companies that do data analysis, the number of active users, to 100 million users showed a decrease of 50 percent since its arrival.
Threads usage dropped to 10 minutes per day
According to data from Sensor Tower and SimilarWeb, Threads has seen a huge drop in daily active users. Although it reached 100 million users in a few days after launch, it has been struggling to attract users recently.
According to the published data, the number of active users has decreased by about 20 percent in the past two days. In addition, the average time users spend in the application decreased by 50 percent from 20 minutes to 10 minutes.
New Threads just got its first update!
Threads announced support for iOS 17 as part of the new update. Also fixed some crashing issues on iOS.
There are several reasons for the drop in Threads usage. The first possibility is that users have lost interest in the app. Another possibility comes from removing some restrictions on Twitter. As you may recall, Twitter has imposed a daily tweet viewing limit for users.
A while ago, Twitter said it could sue Meta over the Threads app. Twitter claimed that its data was stolen from its former employees. He also accused Mark Zuckerberg, saying the idea for the app was stolen.
Despite the decline in engagement, Threads has managed to become the fastest growing social media app of all time. Meta adding new features or making various changes to the app to improve the user experience can increase engagement again.
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