EA CEO: “Developers are hungry for productive AI”

Speaking at a recent investor meeting held by Electronic Arts, the company’s CEO Andrew Wilson, once again emphasized the company’s dedication to productive artificial intelligence. According to Wilson, the new technology will improve EA’s game development processes. “more than half” and the impact of artificial intelligence will probably be positive.

Wilson said these technologies are still in their early stages. that they are aware However, he added that in the next five years, productive artificial intelligence will have greater impacts and be more integrable.

EA is hopeful about artificial intelligence

Giving an example of how EA’s processes can change with artificial intelligence, Wilson said: EA Sports FC 24He demonstrated the benefits of generative artificial intelligence in the development of more than 1200 running animations in . According to the CEO, generative AI increases efficiency, allowing the “fun part” of the job to begin more quickly.

Reminding that artificial intelligence has been imitating people’s gameplay in games for a long time, Wilson said that productive artificial intelligence is also in this field. as the next step He stated that he saw it. While Wilson said that artificial intelligence “will do to games what YouTube did to traditional movies and television,” he also stated that developers showed a great appetite to switch to artificial intelligence as soon as possible.

Apparently EA, artificial intelligence It will continue to increase its work on the subject in the coming years. At least for now, the company uses this tool to “use” its employees.to develop” uses for, “to change” not for.