Dyson’s Success Story Full of Failures

Seen as the Steve Jobs of electronic home appliances James Dyson The Dyson brand, which was founded by Dyson, attracts a lot of attention and dreams of many people, with its design and underlying engineering, as well as innovative technologies in its products.

Dyson has a history that proves the results of defying the odds and never giving up. inspiring has a story.

Dyson’s success story actually begins with a hatred!

James Dyson, who lost his father at the age of 9, has been She was helping her mother with the housework.

From changing the dust bag of the vacuum cleaners and cleaning the dust that the vacuum does not pick up since he was little. hated It is precisely this hatred that lies behind James Dyson’s invention, which has revolutionized the vacuum cleaner industry.

In 1978, when he had the same problem even with the most powerful vacuum cleaner of that period, he got annoyed!

James Dyson was one of the best vacuums of that era. Hoover Same problem with brand vacuum cleaner.

Dyson thought that dust bags are both costly and reduce the suction power of the vacuum as the bag fills. can it be a bagless vacuum cleaner brings your thoughts.

At a sawmill, Dyson stumbles upon an idea that will trigger his engineering instincts.

Sawdust at the sawmill with industrial cyclones Seeing that it can be cleaned from the air, James Dyson begins to investigate whether this technology can be applied to vacuum cleaners on a small scale and builds its first prototype.

The first prototype he created was made of cardboard and collected more dust than the best broom at the time!

James Dyson, who laid the foundation of the modern Dyson vacuums we see now with the first prototype he made out of cardboard, actually took the first step is happening.

In an interview, he was seriously working to develop the product of his dreams. financial difficulties One of the biggest supporters of James Dyson, who has stated that he has been through his life, is his wife, who gave all kinds of financial and moral support for James Dyson to reach his goal, and even did additional work for a while to provide this support. Deirdre Hindmarsh.

After 5127 prototypes, Dyson succeeds in creating the bagless vacuum cleaner of his dreams.

5 years Dyson, which continues to produce prototypes without giving up throughout, finally achieves the desired result, but although it launched the first bagless vacuum cleaner in 1983 with great hopes, the product was not very popular in the UK market. cannot succeed.

Dyson, who did not give up despite the failure in England, is starting to sell the product to Japan!

Having difficulty in finding distributors interested in his product in the UK and Europe for 2 years, James Dyson then takes action to introduce his product to the Japanese market and sells this product for a while. It is licensed to a Japanese company.

The first model, which was patented in 1986 and started production “G-force”, It achieves huge sales figures in Japan with great success and wins an award in Japan.

The very good sales in Japan are starting to attract the attention of the British market.

In the following years, James Dyson entered the UK market by releasing a new model called DC01 and establishing his own company under the name of Dyson, and shortly after this new model was introduced to the UK. top seller gets between vacuum cleaners.

The rest is known… With Dyson’s never-ending innovation, the journey to become today’s Dyson has begun.

Undoubtedly, Dyson’s innovative designs began to attract the attention of competitors.

Since its inception, Dyson has had to file many patent lawsuits against its competitors because they were trying to get a share of this innovation by trying to copy Dyson’s designs. Dyson opened this won most of the cases.

At the end of this story, which started with James Dyson’s hatred of dust bags, a giant company was born.

Dyson is currently More than 9000 patents As a brand with its own brand, it still reveals its innovation.

As a result of James Dyson’s never giving up by challenging the odds, Dyson has become a brand with thousands of employees and operates in many countries. how important it is not to give up evidentiary. What do you think?