April 25, 2022, Ankara – The new Dyson Demo Store, with its 172 square meter area, offers its users the latest technologies of Dyson in the categories of house cleaning, air cleaning, lighting and hair care; will showcase the solution to household pollution and hair damage problems through a series of experience spaces and interactive displays.
Dyson Demo Stores created with the philosophy of “Try before you buy”; It focuses on providing visitors with a seamless, hands-on shopping experience, from pollutants that can be thrown on the ground for the experience, to tests showing live air quality data, to a Beauty Lab that offers dry and wet styling.
High sound quality and air purification in one: Dyson Zone is introduced!
Known for its work in the field of vacuuming and personal care, Dyson introduced its first product in the field of wearable technology.
Dyson has more than 300 stores
Dyson CEO Roland Krueger said in a statement on the subject, “Dyson has more than 300 Demo Stores worldwide, including its online store. This new retail location in Turkey is part of Dyson’s growing direct-to-consumer retail targets. “Dyson Demo Stores offer visitors opportunities to discover the latest in Dyson technology through both the virtual and physical worlds.”
The brand, which has been in Turkey with its products since 1995, opened its first official office at the end of 2018. Dyson, which commissioned its first Service Center in Istanbul at the beginning of 2020 to bring the best Dyson experience and global service standards to the market, most recently with its new Demo Store, which it has put into service in Ankara, the fourth after Istanbul and Izmir, in addition to 19 direct sales points. It continues to expand its retail portfolio in Turkey.
Dyson reimagines the shopping experience in its own way
Dyson Demo Stores are designed to redesign the shopping experience in the retail industry. Offering a fundamentally different way to showcase technology, the first Dyson Demo Store to open on Rue de la Boetie in Paris has all the hallmarks of a sculpture gallery. The shop creates an aesthetic where, instead of sculptures, Dyson vacuum cleaners stand upright on pillars and Dyson experts are on hand to provide insight into the technologies on display.
Having researched hair science for nearly a decade, Dyson brings its hair science expertise from labs to stores and offers a completely personalized experience. Hair health consultancy; It helps Dyson experts explain the users’ hairstyling routine, their expectations for their hair, and the contribution of Dyson technologies to these issues. Based on this information, Dyson experts provide information on how Dyson technologies prevent excessive heat damage and provide users with advice to protect their hair health.
The new Demo Store opened in Ankara also has a special hairstyling area equipped with three stations. Dyson users and shoppers can get help from the Dyson Hair Stylist, who provides a personalized service based on their hair type and styling needs, using Dyson hair care technologies. In the Dyson Demo Store, which offers wet and dry hair styling, users can enjoy a flawless hairdressing experience.