- Dolce & Gabbana expands the NFT ecosystem on the Polygon blockchain.
Following the launch of the DGFamily NFT community in collaboration with UNXD, Dolce & Gabbana has become the leader of the NFT universe. Polygon (MATIC) announced its expansion on the blockchain. After this move, collectors will be able to join the Italian brand on their journey to experience fashion in the metaverse and beyond. The announcement comes after the successful launch of Collezione Genesi, the world’s first luxury NFT collection featuring both digital and physical works.
After the historic Collezione Genesi debut in September 2021, the journey now continues. @DolceGabbana announces the launch of the highly anticipated DGFamily NFT community exclusively in collaboration with UNXD.
More @ https://t.co/AlaTviffcp
Discord: https://t.co/HQDgqfXQUE pic.twitter.com/7tdwx5TT40— UNXD (we’re hiring!) (@UNXD_NFT) February 20, 2022
Collezione Genesi, Dolce & Gabbana’s first non-fungible token (NFT) collection, released in September 2021, was a historic success. The fashion designers’ collection is hosted by UNXD, a luxury marketplace built on the Polygon network.
Collezione Genesi had released a collection of nine NFTs where “The Doge Crown” NFT received the highest investment. Containing seven blue sapphires and 142 diamonds, The Doge Crown was designed by Domenico Dolce and Stefano Gabbana and is named after the former title of Venice’s highest authority.
NFT launches on the Polygon blockchain
Following the global rollout of NFTs, Polygon reported an increase in active users. In January, Italian luxury fashion house Prada and sportswear giant Adidas announced their first joint NFT projects on the Polygon blockchain. Adidas announced that it is collaborating with Prada to launch a user-generated NFT art project, called Adidas for Prada Re-Source.
Alongside these developments, Polygon has recently deepened its integration with Filecoin. Polygon has started creating grants and hackathons to assist development teams and NFT projects using the Polygon blockchain to integrate with Filecoin and the InterPlanetary File System (IPFS).