Do Not Be Surprised If The Most Expensive iPhone 14 Costs 50,000 TL!

There are about 2 months left for Apple to introduce the iPhone 14 family. The new iPhones we expect to see in September, post-Covid-19 global economic turmoil and of the chip crisis will meet the consumer in the shadow of its indelible traces. This indicates an increase in the prices of the devices, which are planned to be produced in millions of units.

However, this increase estimation is not a result reached by us who only consider the current conditions. According to Dan Ives, a senior analyst at Wedbush, a US investment firm founded in 1955, Apple; iPhone 14s one $100 higher than the previous generation It is preparing to put it up for sale.

How will the $100 increase in iPhone prices affect iPhone prices in Turkey?

For the answer to this question, we can take a look at the current dollar prices of the iPhone 13 family. The series, which has 4 different models, costs 100 dollars between the starting model of the iPhone 13 mini and the second model iPhone 13; There is also a difference of 100 dollars between the iPhone 13 Pro, the beginning model of the upper segment, and the iPhone 13 Pro Max. The starting price difference between the two segments is $200. There is also another rule that applies to all iPhone 13 models: Prices in the first increase to a higher memory option $100 each, second increments and $200 each for valid third increments on Pros.

Important detail: Apple’s dollar-based prices are not as volatile as in TL

Apple’s price policy is always stable in dollar terms. Price increases are peculiar to volatile economies like Turkey due to economic conditions. A person living in the USA knows 3 years in advance that the new iPhone will start at $ 699. He knows 3 years ago that he will buy the iPhone 13 Pro for $ 1000. This is why Apple’s decision to raise is important. In other words, this price increase is a decision that depends not on the Turkish economy, but on the Apple headquarters.

How are these differences in dollar prices reflected in Turkey?

We see the picture in Turkey more clearly when we add 1 TL to all prices in order not to tire your mind with Bol 9. There is a difference of 2000 TL between the initial model iPhone 13 mini and iPhone 13, and 3000 TL between the upper segment iPhone 13 Pro and Pro Max. The starting price difference between the two segments is 7.500 TL. In addition, there is a price difference of 2 thousand TL in the first memory increase and 4000 TL in the second memory increase in all iPhone 13s. There is a price difference of 2800 TL in the last memory option offered for Pro models.

Let’s remind: Apple has increased the iPhone 13 prices 5 times in 10 months. However, the reason for these hikes was the dollar-TL difference.

Due to the gradual depreciation of the Turkish lira against the dollar, the hike decisions taken by Apple Turkey brought the price of the top model iPhone 13 Pro Max 1 TB up to 41 thousand 800 TL, with the last increase dated June 6, 2022. Even though the TL is on the rise against the dollar from time to time, if the long-drawn declining graph is permanent, It seems that a new one will be added to these hikes.i seem.

In summary; Apple may not need to raise for iPhones to see the 50 thousand TL level. If everything continues as it has been until today, it is not even difficult to see 50 thousand TL.

Result: Apple’s +100 dollar price difference is reflected in Turkey as +2000 TL (for now):

While the dollar rate between October 1, 2021 and June 6, 2022 increased by 89%, iPhone 13 prices increased by 87.50%. In other words, Apple follows the dollar-TL rate. The reason why we base this calculation on the date of June 6 is that the last price increase was made on that date.

In a scenario where we consider that today’s conditions will not change, the price of the most expensive iPhone model rises from 41 thousand 800 TL to a maximum of 45 thousand 800 TL. However, with a sudden rise in the dollar rate, it is only a matter of time before this price rises above 50 thousand TL with the base price hikes of $100.