Disney Plus has made an exemplary move for other streaming platforms. The platform, which will start broadcasting in our country next month, announced that it will soon offer an advertising layer. Disney Plus, which has not yet shared price information for its new layer, announced that it will not publish any ads for preschool child profiles. Let’s take a look at the details of the news together.
Disney Plus has stated that they will not collect data on children!
The Wall Street Journal announced today that Disney Plus will feature four minutes of commercials over an hour of broadcast. At the same time, it also announced that there will be no advertisements for preschool profiles. The platform also confirmed these news, stating that it is their first plan to not have ads for preschool profiles.
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Rita Ferro, Head of Advertising Sales at the Walt Disney Company, made the following statement on the subject:
“We will never collect data on individual children to target children. Preschoolers who use their own profile to watch the ad-supported Disney Plus tier won’t see any ads.
It is thought that the platform does not include advertisements in children’s profiles due to legal obligations. Because advertising for children is perfectly legal, but it is illegal for a company to collect data on children under the age of 13 without parental consent.
It is unclear for now how much the ad-containing layer of Disney Plus will be. However, the company announced that the price of the $8 ad-free version will increase after the ad-containing tier arrives.
What do you, our readers, think about this issue? Will you be subscribing when Disney Plus arrives in our country? You can express your thoughts in the Comments section.