Disney+, the world’s most popular digital content platform, continues to compete with Netflix. The company, which has increased its subscription prices in the past hours, has activated the Disney + Basic plan with advertisements for users who find the fee high.
Disney+ launches Disney+ Basic
Disney+, which entered Turkey in the middle of this year, was met with great interest. So much so that the company, which has more than 2 million subscribers in our country, has surpassed Netflix with 221 million users worldwide.
Disney launched its advertising subscription, which it calls “Disney+ Basic”, for the first time in the US at a price of $ 7.99. In the statements made by the company, it was stated that the plan will expand to other countries in the next year.
Content to be published in Disney+ Turkey in 2023!
Disney+ Turkey, which has brought together more than 2000 content with the audience so far, has announced some content that will be published in 2023.
Disney+ representative Michael Paull made the following statements in his statement on the subject;
Today’s launch marks a milestone moment for Disney+ and highlights consumer choice. With this new ad-supported subscription, we can offer consumers greater flexibility to enjoy the full breadth and depth of the incredible storytelling that The Walt Disney Company has to offer.
Michael Paul
What does Disney+ Basic offer?
The plan with ads offers its subscribers Full HD, HDR10, 4K Ultra HD, Dolby Vision and high quality video with IMAX Enhanced. In addition, as in other packages, it offers the opportunity to watch and from up to 4 devices at the same time with a single account. There are no content restrictions.
It was stated that the ads in the package will be 15, 30 or 45 seconds long and will last a maximum of 4 minutes in an hour. Plan; GroupWatch does not include SharePlay and Dolby Atmos features, but it is said to be available in the future, according to the spokesperson’s statement.
Netflix’s advertising plan vs Disney+ Basic
| Feature | Netflix | Disney+ |
| video quality | 720p HD | Full HD, HDR10, 4K Ultra HD with IMAX Enhanced |
| Ad length | in the range of 15 to 30 seconds 4-5 minutes of ads per hour |
15, 30 or 45 seconds 4 minutes of ads per hour |
| simultaneous monitoring | Maximum 1 person | up to 4 people |
| Price (US) | $6.99 | $7.99 |
According to reports, Disney+ suffered a loss of $ 1.5 billion due to subscriber losses. For this reason, Disney+ Basic can create new revenue potential for the company. So much so that, according to research company Kantar, 23 percent of Disney+ subscribers can switch to this plan with the price increase.
So what do you guys think about this issue? Do not forget to share your views with us in the comments section!