January sales 2023: Best Amazon deals to shop

Looking to start off the new year with a bang by bagging yourself a bargain in the January sales? You’ve come to the right place. The pre-Christmas and Boxing Day sales are still visible in our rear-view mirror, yet we’ve already arrived at the next big sale event – the first of 2023.

This guide’s sole focus is Amazon’s January sale 2023, but as usual, we’re on top of all the best offers across multiple product categories, including tech, fashion, home appliances, mattresses and more.

Follow live: The best deals in the January sales 2023

While our team of IndyBest experts will be on hand to help, if you’re hoping to make a big purchase such as a laptop or TV, it’s wise to do your research in advance. This way you can make sure you’re getting the best price, as Amazon and other retailers shift the original price from time to time to make a deal look better than it actually is. We’ll make sure to highlight this where possible.

If you’re planning on shopping at Amazon this January, we recommend signing up for an account before embarking on your shopping spree to make the check-out process easier. It’s also worth considering signing up for Amazon Prime for free next-day delivery, which will cost you £8.99 per month, £95 per year, or you can sign up for a 30-day free trial and cancel at any time.

The best Amazon deals in the January 2023 sales are:

Not just your run-of-the-mill milk frother, Hotel Chocolat’s velvetiser creates smooth, whipped hot chocolates at just the touch of a button. When we reviewed the device, our tester claimed that it is “super simple” to use – “all you need to do to make a hot chocolate is to add 100ml of milk (there’s a fill line on the inside, which roughly just covers the whisk), then follow it with one serving of hot chocolate powder or flakes, and turn it on”. Overall, it takes just two and a half minutes to make a Willy Wonka-worthy hot chocolate, making it an ideal winter essential.

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Sometimes the very best workouts need to be soundtracked, so consider the Jabra elite 4 earbuds which earned high praise as a “fitness-focused” option in our review. Our tester found the active noise-cancellation to be “impressive”, plus with up to seven hours of battery life (although we hope no workout would ever last that long) just 10 minutes of charging will ensure an hour of playback. These in-ear buds also include voice control with Siri, Google Assistant and Alexa.

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We’ve tested Silentnight products at IndyBest before – from the yours & mine mattress to the airmax mattress topper – so it’s a brand we trust. We haven’t yet managed to catch our 40 winks on this exact mattress, but the hypoallergenic model features the brand’s mirapocket zoned spring system, billed for superb support across its 2000 springs. Meanwhile, it is touted for being super soft owing to 15cm of foam filling. Reduced by over 30 per cent, you’ll sleep easy with this near- £200 saving.

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Landing in both our reviews of air fryers and blenders, it’s safe to say that Ninja is a brand we trust. So, should you be looking to level up your cooking for the new year, the brand’s multi-cooker is a great buy – especially since it is now discounted by 30 per cent in Amazon’s January sale. With a capacity for four portions, as well as the ability to slow cook, air fryer, grill, bake, pressure cook and combi-steam, it’s perfect for all of your culinary needs.

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Read more: Best air fryer deals in the January sales 2023

If you’re looking to pick up Nintendo’s latest hybrid console, Amazon is offering a modest discount on the OLED console. The Switch console is rarely ever on sale, so snap it up while this offer lasts. In our review of the OLED model, we praised it for its bright 7in screen and durable kickstand, compared with the original model, making handheld and tabletop gaming “an absolute joy”.

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Read more: The best Nintendo Switch deals to snap up in the January sales

In our recent round-up of the best hair curlers, our tester dubbed the ghd curve thin wand – which is now discounted by 22 per cent – as the best curler for perfecting defined, corkscrew curls. Impressed by how quickly it yielded results, they appreciated how “you only need to hold sections in place for a few seconds”, while their “curls looked just as fresh the next day”. Another standout feature includes the ability to heat only at the best temperature for styling which should help protect your hair from heat damage.

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Thanks to a nearly 30 per cent deduction for Amazon’s January sale, you could add this beautiful Le Creuset cast iron casserole dish to your kitchen cupboard. Serving up to six people, the 29cm-diameter, oval-shaped dish is perfect for any new year hosting duties you might wish to take on – and its coastal blue colour will make it a beautiful addition to any table.

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Reduced to less than £5, this serum is a stellar addition to your skincare arsenal. In our review of the formula, our beauty editor called niacinamide a real unsung hero when it comes to skincare. “It’s a good option for all complexions, but especially those with oily or sensitive skin because it works to control excess oil production and reduce the appearance of pores, while also calming down irritation or sensitivity.” Formulated with hyaluronic acid to help hydrate skin too, it can be used both morning and night. “Our tester has been through multiple bottles and she applies it after cleansing AM and PM.”

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Get a new laptop for the new year with this 23 per cent saving on an Asus vivobook. With a 15x6in screen size, immersive visuals, a matte anti-glare coating and a powerful intel core i5 processor, the model will help you get university essays or work done swiftly and efficiently while allowing you to stream movies or conduct webcam meetings. Touted to be portable and lightweight, it’s an ideal choice for someone constantly on the go.

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Ideal for anyone who experiences SAD (seasonal affected disorder), this alarm clock offers a gradual sunrise wake-up, so you can feel naturally refreshed in the morning. Choose a 20-, 30- or 45-minute sunrise and pick the final light intensity. The alarm clock also features tap control snooze and helps encourage sleep with a slowly dimming light. You can also choose your sunset duration, as well as various sleep sounds. Now with more than £30 off, this is the perfect clock with which to start the new year. Our tester reviewed a similar Lumie model, awarding it full marks for its simple setup, range of soothing bedtime sounds and the fact it “looks great on our bedside table”.

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Securing the top spot in our review of the best video doorbells, our tester noted this model offers a “great HD image” and features “most of the top-of-the-range functions at a fraction of the price of some others”. They also loved “how customisable the functions are, from choosing your chime to how sensitive the motion detection is”. Now, you can save 35 per cent thanks to this Amazon January deal.

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Shark is an IndyBest favourite when it comes to vacuum cleaners, and you can now save 43 per cent on this cordless option at Amazon. A similar Shark model made it into our round-up of the best cordless vacuum cleaners, with our reviewer saying: “Shark’s tidy trump card is its anti-hair-wrap technology, which removes hair as it vacuums, so you don’t need to stop to detangle.”

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This L.O.L. Suprise! 12 doll studio play set is reduced by more than 50 per cent in Amazon’s January sale. It includes 12 dolls to film movies with, and the packaging becomes a movie studio with four stages and a movie theatre green screen. Leave the kids occupied for hours as they play with two OMG fashion dolls, six LOL Surprise dolls, two pets and two ‘lil sisters’, creating a full cast and crew for each movie of their choice.

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If you’re still making your way through the mountain of washing up left in the wake of Christmas and New Year celebrations, this 58 per cent saving on Finish dishwasher tablets will be a welcome one. With no need to pre-rinse, these ultimate tablets are said to be effective even when using an eco cycle, meaning you could save up to £40 per year on your energy and water bills, according to the brand.

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If your tresses are in need of a bit of TLC, this at-home treatment from Olaplex could be just the ticket. It’s been designed to be used once a week, but can be used twice a week if your hair is extremely damaged. We’ve put the brand’s products to the test, with our reviewer saying: “Using No.0 and No.3 together contains the highest level of the patented bond-builder. We found it to be a really effective at-home solution, so much so, we’d go as far as to say it produced results that were far better than other at-home treatments we’ve used in the past.”

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Whether you’re surfing, mountain biking, indoor climbing or taking on other activities, reach your 2023 sport and fitness goals with the help of this Garmin smartwatch. As well as keeping an eye on your progress with performance monitoring, the watch features a range of wellness tracking features. It uses a solar charging lens and custom power manager modes to achieve long-lasting battery life, and comes with an always-on 12in display. We reviewed the fenix 6 model and were “pretty impressed with its staying power over a number of days and activities. Yes, it’s scarily expensive, but this is a no-compromise wearable.”

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When does Amazon’s January sale 2023 begin?

The January sales 2023 are now in full force. Unlike Black Friday or other seasonal sales, the majority of retailers do tend to stick to the festive date when discounting products, with most dropping deals today, on 1 January. And Amazon is no different.

When do the Boxing Day Amazon sales end?

Over recent years, the biggest sales event has been taking up more and more time, with Black Friday lasting at least a full wekkend but in some cases spanning over a week or even the entire month, and the Boxing Day sales seem to be following suit. Once a mere one-day event on the high street, people pushing in at 5am exact, it has now evolved into an almost week long sale bridging the gap between Christmas and New Years. So rather than Boxing Day ending on a specific moment, it morphs into the January sales.

January sales vs Black Friday: Which is best?

Black Friday gets a lot more traction and is arguably the bigger event, however, it also comes with a lot of misleading and even fake deals and prices are often raised ahead of the big day only to be “dropped” to sale price. January sales on the other hand are known for its better quality and more desirable offers.

When will the Amazon 2023 January sales end?

Unlike for Boxing Day when sales end by January, there’s no set end for January sales. Some retailers might run offers until stock runs out, while others opt for a one or multiple day evevent. We expect the majority of offers to last a good few days. Amazon’s new year sale is expected to run until 31 January, with new deals launching regularly, so be sure to check back with us as we move into 2023.

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For the latest discounts and offers, try the links below:

Read more on the January sales 2023

Your ultimate guide to the January sales 2023– all the latest deals as they drop on Apple AirPods, Lego, Dyson and more

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Best deals in Amazon’s January sale 2023– the best offers on Nintendo Switch, Echo dot speakers, TVs and more

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Best air fryer deals in January sales 2023– from Tower to Tefal, these deals are anything but hot air

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