‘Tis the season! The season for shopping, that is. Incredibly, it’s November (how?), and we’ve already got our eye on the best Black Friday deals in 2021. This year, Black Friday is more of a marathon than a sprint, with big-name retailers like Amazon, Nordstrom, Target, Best Buy, and Walmart rolling deals out earlier than ever.
You might associate Black Friday with getting up before dawn to fight for a flat-screen, but because of the COVID-19 pandemic (and a shift in shopping habits in general), there’s way more incentive to shop online—and retailers know it. Now, deals are stretched across November, coming and going in the weeks leading up to Black Friday, and lingering days after.
What does this mean for you as a shopper? Some of the lowest prices of the year are already out there, but it may be a serious pain to find them. That’s where we come in. Sifting through sales and spotlighting the ones worth watching is our job. So, spread out over November, our editorial eyes will track all of the best Black Friday deals. We’ll go in on major categories including, but definitely not limited to: home and kitchen (robot vacuums, mattresses, meal kits), tech (laptops, TVs, Apple AirPods), beauty (skincare, makeup, haircare), and fitness (rowing machines, treadmills, activewear). Whether it’s new bedding, noise-canceling wireless earbuds, or gifts for the holiday season, we’ve got you covered.
Below is a breakdown of the absolute best early Black Friday deals available now. (And you’ll want to bookmark this page since we’ll continue to refresh it all month long.) A word to the wise: We highly recommend shopping ASAP, especially if you’re concerned about receiving gifts by December. There are heavy shipping delays due to the global supply chain crisis, and you don’t want to be stuck with a gifting IOU. Happy shopping, friends.
If you’re angling to upgrade your mattress or to switch your cool linens for some brand-new flannel sheets, you’ll love that for Black Friday, some of our beloved mattress-in-a-box and bedding brands like Leesa, Helix, and Layla are slashing prices. You’ll find a smorgasbord of savings on mattresses, mattress toppers, sheet sets, pet beds, and weighted blankets. See our favorites below (and for all of the best Black Friday mattress and bedding deals, read here).
For its Early Access Sale, Helix is offering the following: $100 off purchases over $600 (with code BFSALE100); $150 off purchases over $1,250 (with code BFSALE150); $200 off purchases over $1,750 (with code BFSALE200). All purchases over $100 will receive two free Helix dream pillows as an added perk.
As part of its Black Friday Early Access Sale, Leesa (which makes our SELF Favorite Original mattress) is offering up to $400 off of its Original, Hybrid, and Legend mattresses and up to 15% off its bundles. The offer runs out on November 19 and no code is needed.
Layla, makers of the SELF Favorite weighted blanket, has kicked off its big Black Friday Event, where shoppers can take up to $950 off its various bundles (which include mattresses, bed frames, sheets, and pillows). With every purchase of a mattress, you’ll receive two free pillows.
Nordstrom is known for its wide selection of hotel-quality bedding, including The White Company and Boll & Branch. Pick up a new sheet set, duvet, or fuzzy warm throw at 80% off as part of Nordstrom’s pre-Black Friday sale.
From now through November 25, everything on Tuft & Needle’s site is 20% off as part of its Early Access Event. This is great savings for high-quality mattresses, cozy sheet sets, and sleep essentials like white-noise machines. No codes are necessary—the discount is applied at checkout.
Avocado’s handmade mattresses use eco-friendly materials and are sourced from premium organic cotton and wool. From now through December 15, Avocado is having an early Black Friday multi-tiered sale: $350 off the Organic Luxury mattress using code EARLYBF at checkout; $150 off of the Green/Vegan Hybrid and regular/Vegan Latex mattresses, using code ORGANIC; $50 off the City Bed (no code needed); 30% off all dog bed frames and the dog bed/pillow/bolster bundle (no code needed).
Best Fitness Deals
For many retailers, deals on bigger equipment like treadmills and rowing machines are dropping early (perhaps to balance out supply chain shipping delays). From fitness mirrors to activewear, find some of the best Black Friday Deals in 2021 on everything you need to stock your at-home gym for the year ahead.
The popular Mirror home gym is a game-changer. Not only does it look sharp as part of any décor, but offers a wide array of workout programs that can be done from your living room. Through Cyber Monday, Mirror is offering $500 off, with free delivery and installation (a $250 value). Just use code HOLIDAY21 at checkout for the brand’s biggest sale of the year.
Think of the Hydrow as the Peloton of rowing machines. With its 22-inch touchscreen, front-facing speakers, and electromagnetic drag, we love the workout this machine will give you (and that you can store it vertically). The normally pricey machine is $500 now through November 29 in its biggest sale of the year—so scoop it up while you can. The company recommends placing your order by November 15 to make it in time for the holidays.
Amazon carries everything from activewear to top-selling fitness trackers—many of which are on sale off and on throughout November as part of its Early Black Friday deals.
We love Nordstrom’s range of athletic wear and athleisure, which ranges from some of our favorite workout leggings (hi, Zella) to SELF Certified running sneakers.
If you spent last winter feeling cooped up in your home, a treadmill may be the safest, easiest way to get your steps in. Many are foldable to save space as well as smart, offering access to classes, various inclines for a more intense workout, and even access to streaming platforms like Netflix. We’re keeping track of all of the best early Black Friday treadmill deals here, but below are a few standouts from retailers Amazon, Best Buy, Target, and NordicTrack.
Best Kitchen & Home Deals
Black Friday is one of the best times to find smart home gadgets at their lowest prices, whether you’re on the hunt for a Roomba robot vacuum, Ninja air fryer, or are in the market for a meal kit. The best places to shop for them? Big-name retailers with big-time markdowns.
Ahead of Black Friday, Walmart is running its Deals for Days event, with not-to-be-missed savings on big-ticket items like Dyson vacuums, Rokus, Chromebooks, Samsung TVs, AirPods charging cases, and much more.
Of course, we can’t leave Amazon out of the Kitchen & Home conversation. The mega-retailer has Deals of the Day as part of its Early Black Friday savings, which entices shoppers to check daily for steep savings on everything from Instant Pots to TVs to robot vacuums.
Take 80% off on a wide range of home and kitchen goodies. You’ll find chef-beloved cookware, useful tools like immersion blenders, stylish tea kettles, and much more.
Home Chef, the SELF Certified meal kit delivery subscription that lets you choose from nearly a dozen meals a week that you can prep within 30 minutes, is offering 12 free meals with the code HOLIDAY2021 at checkout. Redeem this code through November 30.
You know what they say: Early birds get the w—er, wine. Find your new favorite red or white with Winc’s Early Bird Special, which delivers four bottles of wine to you (or a wine lover you know) for just $30. The deal also includes 20 bonus credits for your second month. This offer lasts through November 13.
Pick from meal boxes curated by chefs when you subscribe to HelloFresh, with a range of available preparation difficulties. For Black Friday, receive 14 free meals across five boxes (including free shipping on the first box) using code HFVETDAY2021 through November 11.
If affordability’s the name of your game (not to mention time-saving), check out EveryPlate, which offers meals that net out to $5 per serving on average. For Black Friday, however, use code EPVETDAY2021 through November 11 and you’ll pay under $2 per serving for your first box and save 20% on the next two boxes.
If one of your top concerns when it comes to delivery services is your carbon footprint, know that Green Chef prioritizes the environment. At least 90% of the ingredients it sends are organic, all food is sustainably sourced, and it has detailed guides for how to recycle and reuse its packaging. Through November 11, Green Chef will give you 10 free meals as well as free shipping with code GCVETDAY2021 at checkout.
Maybe cooking’s not your thing, but eating is. Factor’s meals come ready-to-eat (bless). Through November 11, save $90 off your first three boxes using code FVETDAY21 at checkout.
Best Beauty & Makeup Deals
Black Friday deals are on beauty are arguably the best of the year, making it the best time to either stock up on your beauty essentials or to give a new product or tool that you’ve been eyeing a try. We’ve rounded up the deals as they roll out below.
At Nordstrom you’ll find all things luxury beauty and skincare—and on Black Friday, those cult favorites fall to some of their lowest prices. From Kiehl’s serums to Supergoop! sunscreens to La Mer creams, you’ll find savings up to 80% off leading up to and on Black Friday.
Don’t count out Amazon when it comes to beauty. The retailer carries some of the biggest deals on makeup, skincare, haircare, and all the styling and beauty tools you could need. From the SELF Favorite Revlon blow dryer brush to teeth whitening products, Amazon’s early Black Friday beauty deals are the ones to watch.
Sephora’s major Holiday Savings Event kicks off on November 5, with three tiers of access: Rouge (for members who spend at least $1,000 per year) can save 20%; VIB members (shoppers who spend at least $350 per year) save 15% starting November 9; Beauty Insiders save 10% starting on November 11. All levels can save 30% on Sephora Collection products starting on November 5, however, so if you’re not already a member, consider signing up as a Beauty Insider. These deals expire on November 15.
Best Fashion & Clothing Deals
This is a great time to find closet steals if you’re shopping ahead for winter, doubling up on basics, or scouring for discounts on very specific items (like rain boots or stylish face masks).
Some of our favorite, and our readers’ favorite, brands are on sale at Nordstrom through November 18, including on True & Co. and Natori bras, Madewell dresses, Levi’s jeans, boots, puffy coats, the works.
Shop at Amazon for early Black Friday deals on staples like easy, at-home bras and comfy pajamas (like this pair, which SELF readers love).
Right now at activewear brand Fabletics, scoop up two bottoms for $24 and browse sales up to 80% off on everything else.
Gift Guides to Peruse While You Shop
